Licensing & Brand Merchandising Lead (LATAM)

The Walt Disney Company; Ciudad de México; On-site; MXN 900,000 - 1,200,000; Full time

Job summary

The Walt Disney Company LATAM - Brand Commercialization in Mexico City seeks a Supervisor, Licensing to lead Softlines across Apparel, Footwear and Home. You will develop growth plans, identify opportunities, and drive distribution while analyzing sales and trends to inform action plans.

You will collaborate with Creative, Product Design, Marketing and account teams to ensure launches meet brand standards and retailer expectations, providing strong leadership and data-driven decisions.

Qualifications

• Minimum 4 years of experience in retail, merchandising or category management.
• Degree in Business Administration, Retail Management, Fashion Merchandising or related field.
• Advanced level in English.
• Knowledge of the Mexican retail landscape, including department stores, specialty retailers, value channels and e-commerce.
• Strong negotiation, partnering, and cross-functional collaboration skills.
• Proven understanding of product development processes and line planning.
• Strong analytical and data-driven decision-making skills, with experience managing sales performance, forecasts, business KPIs, conducting business reviews, and developing action plans based on results.
• Strong project management and organizational skills.
• Strong presentation and storytelling skills, with the ability to effectively communicate business performance, opportunities, and strategic recommendations to internal leadership, licensees, and retail partners.
• Experience working with licensed consumer products or branded merchandise and developing licensed product lines within Apparel, Footwear, Accessories, or Home categories is a plus.

Responsibilities

• Manage and grow the Softlines business across Apparel, Footwear, and Home categories.
• Develop and execute category growth plans aligned with business objectives, consumer needs and franchise strategies.
• Identify new product opportunities, drive innovation and expand distribution.
• Monitor and analyze sales performance, retail trends, consumer insights and competitive activity to identify risks and opportunities.
• Lead regular business reviews with partners, including performance tracking, forecasts and action plans.
• Track and report key business KPIs including retail sales, royalty revenue, distribution, market share and franchise performance.
• Drive product development discussions, ensuring assortments meet brand standards, consumer needs and retailer expectations.
• Support retail sell-in initiatives.
• Collaborate closely with Creative, Product Design, Marketing, Brand Commercialization and other account managers to deliver integrated business plans.
• Ensure timely execution of approved product launches and seasonal initiatives.
• Maintain a strong understanding of the Mexican retail environment and evolving consumer trends.

Skills

Retail experience

English proficiency

Negotiation

Cross-functional collaboration

Product development

Data-driven decision making

Sales forecasting

Project management

Presentation skills

Storytelling

Licensed product experience

Education

Business Administration / Retail Management / Fashion Merchandising degree

Job description

The Walt Disney Company LATAM - Brand Commercialization in Mexico City seeks a Supervisor, Licensing to lead Softlines across Apparel, Footwear and Home. You will develop growth plans, identify opportunities, and drive distribution while analyzing sales and trends to inform action plans.

You will collaborate with Creative, Product Design, Marketing and account teams to ensure launches meet brand standards and retailer expectations, providing strong leadership and data-driven decisions.