LATAM Brand Strategy & Licensing Associate Manager

Authentic Brands Group; Ciudad de México; On-site; MXN 900,000 - 1,100,000; Full time

Job summary

Authentic Brands Group is seeking an Associate Manager, Brand Management, Lifestyle - LATAM to drive growth for the Lifestyle brand portfolio across LATAM from the Mexico City office. You will balance hands-on execution with leadership responsibilities, managing key licensing partnerships while shaping brand strategy and profitability.

You will analyze market trends, oversee licensing agreements, and collaborate with Brand, Legal, Finance, and FP&A teams to ensure operational alignment and

Qualifications

• Bachelor's degree or equivalent professional experience in brand management or licensing.
• 3+ years in brand management, business development, or licensing program management.
• Analytical mindset to synthesize data into actionable insights.
• Excellent attention to detail and strong organizational skills.

Responsibilities

• Manage day-to-day partner relationships and drive organic growth in LATAM.
• Conduct market trend research and provide strategic recommendations.
• Collaborate with internal stakeholders to develop product and category strategies.
• Oversee financial submissions, budgets, and contractual documentation.

Skills

Brand management

Forecasting

Data analysis

Communication

Spanish & English fluency

Education

Bachelor's degree or equivalent

Tools

Excel

PowerPoint

Word

Job description

Authentic Brands Group is seeking an Associate Manager, Brand Management, Lifestyle - LATAM to drive growth for the Lifestyle brand portfolio across LATAM from the Mexico City office. You will balance hands-on execution with leadership responsibilities, managing key licensing partnerships while shaping brand strategy and profitability.

You will analyze market trends, oversee licensing agreements, and collaborate with Brand, Legal, Finance, and FP&A teams to ensure operational alignment and