LATAM Brand Lead — Running, Growth & Strategy

Altra Running; México; On-site; MXN 720,000 - 1,080,000; Full time

Job summary

Altra Running in Mexico & LATAM is seeking a Brand Manager – Commercial Lead to own the business end to end: revenue targets, pricing strategy, and brand building within the running community.

You will lead a small commercial team, develop the annual business plan, line plan, and GTM calendar, partnering with global and regional product/merchandising. Fluency in English and Spanish is required; running/footwear background is preferred.

Qualifications

• 5–8+ years in Brand Management, Commercial Management, Category Management, Product Marketing or Merchandising; running, footwear or sportswear strongly preferred.
• Experience leading teams or managing key accounts.
• Commercial (essential): P&L, margin, forecasting, pricing, sell‑in/sell‑out, inventory, business planning, financial modeling, advanced Excel.

Responsibilities

• Own the business (priority #1): build the Annual Business Plan and brand P&L with Finance; set revenue, margin, and sell‑through targets.
• Lead the commercial team: coach and set direction for two KAMs; define targets and growth plans.
• Build local seasonal line plans; analyze SKU performance and adapt with product/merchandising teams.
• Price architecture: set MSRP and channel pricing; manage promotions and markdowns; analyze effects on margin and brand perception.
• Go‑to‑market: lead the annual GTM calendar across Product, Sales, Marketing, Finance and Operations.

Skills

Brand management

Commercial management

Category management

Product marketing

Merchandising

Tools

Advanced Excel

Job description

Altra Running in Mexico & LATAM is seeking a Brand Manager – Commercial Lead to own the business end to end: revenue targets, pricing strategy, and brand building within the running community.

You will lead a small commercial team, develop the annual business plan, line plan, and GTM calendar, partnering with global and regional product/merchandising. Fluency in English and Spanish is required; running/footwear background is preferred.