LATAM Sales Director: Growth & Distributor Leadership

Samyang America, Inc.; México; Hybrid; MXN 1,800,000 - 2,400,000; Full time

Job summary

Samyang Mexico is seeking a commercially driven Sales Director to lead sales performance and market execution across Mexico, with coverage for Central America and the Caribbean. The role partners with LATAM + Canada management to strengthen distributor relationships and grow regions sustainably.

You will own day-to-day market execution, manage distributor targets, and collaborate on pricing, terms, and launches while supporting regional leadership.

Qualifications

• 10–15+ years in FMCG/CPG sales, with distributor and channel experience in Mexico and LATAM.
• Proven ability to own sales KPIs, build business plans, and drive profitable growth.
• Strong knowledge of Mexico's retail landscape: Modern/Traditional Trade, wholesale, e‑commerce.
• Forecasting, demand planning, inventory visibility, and commercial reporting experience.
• Fluent in English and Spanish; willing to travel across North LATAM.

Responsibilities

• Own and deliver net sales, volume, gross margin, and forecast accuracy by market and channel.
• Lead distributor partnerships, incentives, and performance reviews with alignment to strategy.
• Direct senior-level relationships with retailers and strategic partners; drive negotiations and listings.
• Map routes to market, enter new markets, onboard distributors, and execute launch plans.
• Review sell-in/sell-out, inventory, and promotions; coordinate with production and logistics.
• Provide regular updates and risk assessments to leadership; drive cross-functional execution.

Skills

Distributor management

Sales leadership

Strategic planning

Forecasting

Negotiation

Cross-functional collaboration

Customer relationships

Spanish fluency

English fluency

Education

Bachelor's degree

Tools

Excel

PowerPoint

SAP

Power BI

Job description

Samyang Mexico is seeking a commercially driven Sales Director to lead sales performance and market execution across Mexico, with coverage for Central America and the Caribbean. The role partners with LATAM + Canada management to strengthen distributor relationships and grow regions sustainably.

You will own day-to-day market execution, manage distributor targets, and collaborate on pricing, terms, and launches while supporting regional leadership.