Regional Strategy Lead — Hybrid Growth & Insights

WPP Media Limited; Ciudad de México; Hybrid; MXN 900,000 - 1,500,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & dental

Paid time off

Employee discounts

Mental health days

Job summary

EssenceMediacom, part of WPP Media, seeks a Senior Regional Strategy Lead to translate business challenges into brand, media and experience strategies that drive sustainable growth across Latin America. You will connect global ambition with local realities and guide senior clients.

Hybrid work in Mexico City with teams four days a week, you will develop talent, strengthen client partnerships, and shape the agency's strategic offering while advancing innovation across markets.

Qualifications

• 10+ years of experience in brand, media, communications or business strategy, including senior leadership responsibilities.
• Experience managing regional or multi-market clients, ideally across Latin America.
• Proven ability to translate complex business challenges into focused, actionable strategies.
• Strong understanding of media ecosystems, consumer behavior, brand building, digital platforms and commerce.
• Confidence interpreting research, audience data and business performance to guide decisions.
• Excellent storytelling, presentation and senior stakeholder management skills.
• Demonstrated ability to develop talent and lead multidisciplinary teams through influence.
• Professional fluency in English and Spanish; Portuguese is a plus.

Responsibilities

• Lead regional strategy: Define the strategic direction for key client, ensuring a clear connection between business objectives, audience priorities, brand positioning and media investment.
• Identify growth opportunities: Uncover opportunities across consumer segments, categories, occasions and markets, translating insights into clear strategic choices.
• Connect regional and local teams: Develop shared frameworks and priorities while enabling markets to adapt strategies to local cultural and commercial realities.
• Integrate disciplines: Bring together strategy, insights, data, analytics, planning, content, commerce and technology to build connected consumer experiences.
• Strengthen client partnerships: Lead senior strategic conversations, challenge briefs constructively and influence decisions through compelling narratives and evidence.
• Drive effectiveness: Establish learning agendas and measurement frameworks that connect communications performance to brand and business outcomes.
• Develop talent: Coach strategy leads across markets, raise the quality of strategic thinking and build a culture of curiosity, collaboration and accountability.
• Support business growth: Lead the strategic development of opportunities for organic growth, identify opportunities and strengthen the agency’s strategic offering.
• Advance innovation: Turn emerging consumer behaviors, platforms and technologies into relevant opportunities for clients.

Skills

Brand strategy

Media strategy

Leadership

Stakeholder management

English fluent

Spanish fluent

Job description

EssenceMediacom, part of WPP Media, seeks a Senior Regional Strategy Lead to translate business challenges into brand, media and experience strategies that drive sustainable growth across Latin America. You will connect global ambition with local realities and guide senior clients.

Hybrid work in Mexico City with teams four days a week, you will develop talent, strengthen client partnerships, and shape the agency's strategic offering while advancing innovation across markets.