Junior Digital Consulting Analyst

McKinsey & Company, Inc.; Ciudad de México; Presencial; MXN 420.000 - 660.000; Jornada completa

Descripción de la vacante

McKinsey & Company in Mexico City is seeking a growth marketing professional to help create and execute growth strategies for digital sales, building paid media programs across social and owned channels.

You will analyze data, generate insights, tell stories with data, and work with data scientists, engineers, and marketers to drive outcomes for clients. The role is based in our Mexico City office within Growth, Marketing & Sales and offers mentoring and growth opportunities.

Formación

• 2+ years of experience in digital marketing industry.
• Knowledge of primary paid media, own media & analytics tools.
• English and Spanish communication proficiency.

Responsabilidades

• Help create and execute the growth strategy for McKinsey clients' digital sales.
• Build top-performing B2B and B2C paid media programs across multiple platforms and owned channels.
• Generate insights and verify them with marketing teams and key decision-makers.
• Tell stories with data and enable growth marketing to make strategic decisions.
• Collaborate with data scientists, engineers, analysts and researchers to activate insights for clients.

Conocimientos

Paid media knowledge

Bilingual English/Spanish

Educación

Bachelor's degree in economics, business or engineering

Descripción del empleo

Do you want to do work that matters, alongside supportive leaders who will help you grow faster than you ever thought possible? Are you a creative problem-solver who is energized by challenges? You\'ve come to the right place.

YOUR IMPACT

You will help create and execute the growth strategy for McKinsey clients' digital sales. In this role, you will build top-performing B2B and B2C paid media programs across multiple social advertising platforms as well as owned channels. You will be responsible for helping our marketing teams through the generation of significant insights. You will conduct data analysis, generate insights, and verify them with appropriate organizations within marketing, and you will share your recommendations with key business decision-makers. You will tell stories with the data and enable growth marketing to make strategic decisions based on growth potential. You\'ll work with data scientists and engineers, analysts and researchers to compile recommendations, develop capabilities and define requirements for projects that will help activate our strategic insights with the business. You will work with partners across digital marketing to improve the performance of clients' websites and digital marketing campaigns. You will be based in our Mexico City office as part of Growth, Marketing & Sales at McKinsey brings together the best of McKinsey\'s digital marketing capabilities to help our clients use digital technology to transform their businesses. As part of this group, you\'ll join a global team working on everything from IT modernization and strategy to agile, cloud, cybersecurity and digital transformation. You\'ll typically work on projects across all industries and functions and will be fully integrated with the rest of our global firm. You\'ll also work with colleagues from across McKinsey & Company to help our clients deliver breakthrough products, experiences, and businesses, both on technology and non-technology topics. Our office culture is casual, fun and social with an emphasis on education and innovation. We have the freedom to try new ideas, experiment and are expected to be constantly learning and growing. There is also a strong emphasis on mentoring others in the group, enabling them to grow and learn.

YOUR GROWTH

Driving lasting impact and building long-term capabilities with our clients is not easy work. You are the kind of person who thrives in a high performance/high reward culture - doing hard things, picking yourself up when you stumble, and having the resilience to try another way forward. In return for your drive, determination, and curiosity, we\'ll provide the resources, mentorship, and opportunities you need to become a stronger leader faster than you ever thought possible. Your colleagues - at all levels - will invest deeply in your development, just as much as they invest in delivering exceptional results for clients. Every day, you'll receive apprenticeship, coaching, and exposure that will accelerate your growth in ways you won\'t find anywhere else. When you join us, you will have:

• Continuous learning:Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey.
• A voice that matters:From day one, we value your ideas and contributions. You\'ll make a tangible impact by offering innovative ideas and practical solutions, all while upholding our unwavering commitment to ethics and integrity. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes.
• Global community:With colleagues across 65+ countries and over 100 different nationalities, our firm\'s diversity fuels creativity and helps us come up with the best solutions for our clients. Plus, you\'ll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences.
• World-class benefits:On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family.

YOUR QUALIFICATIONS AND SKILLS

• Bachelor\'s degree ideally in economics, business or engineering; advanced degree or specialization in digital is a plus
• 2+ years of experience in digital marketing industry is a must
• Knowledge of primary paid media, own media & analytics tools
• Ability to communicate complex ideas effectively - both verbally and in writing - in English and Spanish

FOR U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.

FOR NON-U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. For additional details regarding our global EEO policy and diversity initiatives, please visit our McKinsey Careers and Diversity & Inclusion sites.