Digital Marketing Specialist

Sproule ERCE; Ciudad de México; Hybrid; MXN 882,612 - 1,235,657; Full time

Benefits offered by this job

Opportunities for professional growth

High-profile campaigns

Collaborate with an international team

Job summary

A global energy consulting firm based in Mexico City is seeking a Digital Marketing Specialist to execute and optimize marketing campaigns across platforms including Google Ads and LinkedIn. The ideal candidate has over four years of experience in digital marketing, strong analytical skills, and is proficient in tools like Google Ads and HubSpot. Join a diverse team and work on impactful campaigns while enjoying a hybrid work environment.

Qualifications

• 4+ years in a digital marketing role, ideally in a B2B or global business environment.
• Proficiency in Google Ads, LinkedIn Campaign Manager, Google Analytics, and email marketing platforms.
• Strong analytical mindset with proven ability to turn data into action.

Responsibilities

• Plan, launch, and optimize paid campaigns on Google Ads and LinkedIn.
• Track campaign performance and deliver actionable insights.
• Build and segment lists for email marketing and monitor results.

Skills

Digital Marketing Analytics

Campaign Optimization

A/B Testing

SEO

Email Marketing

Tools

Google Ads

LinkedIn Campaign Manager

Google Analytics

HubSpot

Job description

We are a global leader in energy consulting, working closely with clients to navigate the complexities of the energy landscape. Our expertise provides authoritative technical, commercial, and operational analysis that unlocks value, manages risk, and promotes sustainable, long-term profitability for our customers. Together, we are shaping the future of the evolving global energy system.

The Position

If you geek out over analytics dashboards, love testing headlines to see which one wins, and get a little thrill when your campaign’s CTR jumps overnight, this is your dream job. One day, you might be launching a LinkedIn retargeting campaign, and the next, you’re deep diving into AEO, GEO, and LLMO updates that boost our rankings. And because we work globally, your work won’t just make an impact in Mexico; decision-makers will see it in Canada, the UK, Australia, and beyond.

You will be the go-to expert for executing and optimizing digital marketing campaigns that generate awareness, engagement, and measurable results. Working closely with our Marketing Manager in Calgary, you’ll blend technical know-how with creative problem-solving to ensure every click, open, and conversion moves us toward our goals.

Responsibilities

• Digital Advertising: Plan, launch, and optimize paid campaigns on Google Ads and LinkedIn, ensuring strong ROI.
• Analytics & Reporting: Track campaign performance, analyze engagement metrics, and deliver actionable insights to the team with a strong emphasis on A/B testing.
• Email Marketing: Build and segment lists, design compelling campaigns, and monitor results to improve open and click-through rates.
• Content Scheduling: Upload, schedule, and maintain content across LinkedIn, website, and email platforms in alignment with our content calendar.
• AEO, SEO & Website Updates: Implement on-page AEO, SEO best practices, monitor performance, and make updates to enhance visibility and user experience.
• Trend Tracking: Stay ahead of digital marketing trends and tools to ensure we remain innovative and competitive.

Required Qualifications and Experience

• 4+ years in a digital marketing role, ideally in a B2B or global business environment.
• Proficiency in Google Ads, LinkedIn Campaign Manager, Google Analytics, and email marketing platforms (HubSpot, Mailchimp, or similar).
• Ability to commission work from service providers, whilst ensuring we get the most value for Sproule ERCE.
• Strong analytical mindset with proven ability to turn data into action.
• Excellent project management skills and attention to detail.
• Fluent English with outstanding written and verbal communication skills.

Why Join Us

• Work on high-profile campaigns for a respected global brand.
• Collaborate with a diverse, international team.
• Opportunities for professional growth and skills development.
• Hybrid work environment with a Mexico City base.

How to apply

This position will be based at Sproule ERCE’s office in the Reforma area of Mexico City. For more information on our company, please visit our website at https://sproule-erce.com/.

If you are interested in a career with a difference, please apply online at https://sproule-erce.com/careers/ along with your resume in English, references, and a digital portfolio.