Media Manager

inDrive; Ciudad de México; Presencial; MXN 800.000 - 1.100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Mentoring programs

Global Talent Exchange

Learning opportunities

International experience

Volunteer projects

Descripción de la vacante

inDrive is seeking a Media Manager to lead media planning and execution across Mexico and Central America. The role focuses on upper- and mid-funnel media to build brand awareness and drive growth, spanning both online and offline channels.

You will independently manage the full media process from strategy to optimization and reporting. The ideal candidate brings 5+ years of media experience, strong analytics, and the ability to collaborate with agencies and internal teams across markets.

Formación

• 5+ years of experience in media planning, buying or related field.
• Experience with upper- and mid-funnel campaigns and brand objectives.
• Experience in Mexico and/or Central American markets is highly desirable.
• Ability to manage the full media planning process independently.
• Strong understanding of digital and offline channels.
• Experience with media analytics, planning and reporting tools.
• Strong KPI knowledge for different channels and funnel stages.
• Strong presentation and storytelling skills.

Responsabilidades

• Own end-to-end media planning and buying for Mexico and Central America.
• Develop upper- and mid-funnel media strategies to drive reach and business impact.
• Translate briefs into cross-channel media plans.
• Define the optimal media mix across online and offline channels.
• Independently manage media projects from planning to post-campaign analysis.
• Coordinate campaign execution with agencies, platforms, vendors and internal teams.
• Monitor campaign performance and identify optimization opportunities.
• Evaluate media and business results and provide actionable insights.
• Prepare clear campaign reports and explain outcomes and next steps.
• Build relationships with media agencies and external partners.
• Identify new formats, channels and innovations for testing.
• Support influencer marketing initiatives and evaluate activations.

Conocimientos

Media planning

Media buying

Upper funnel

Cross-channel

Digital & offline

Analytics

Stakeholder mgmt

Influencer marketing

Herramientas

Media analytics tools

Descripción del empleo

Media Manager

Department: Corporate Marketing

Employment Type: Full Time

Location: Mexico

Description

We are looking for a Media Manager to join our Marketing team and take ownership of media planning and execution across Mexico and Central America.

The role will have a strong focus on upper- and mid-funnel media, developing solutions that build brand awareness, consideration, and ultimately contribute to business growth. You will work across both online and offline media channels, identifying the right media mix to effectively reach our audiences across the region.

This is a hands-on role for someone who can independently manage the full media process — from translating marketing objectives into media strategies and plans to campaign execution, optimization, performance analysis and recommendations.

Key Responsibilities

• Own end-to-end media planning and buying for Mexico and Central America, in line with regional business and marketing priorities.
• Develop upper- and mid-funnel media strategies aimed at driving reach, awareness, consideration and business impact.
• Translate marketing briefs and business objectives into effective cross-channel media plans.
• Define the optimal media mix across online and offline channels, based on campaign objectives, audience, market specifics and available budget.
• Independently manage media projects from initial planning through campaign launch, optimization and post-campaign analysis.
• Coordinate campaign execution with media agencies, platforms, vendors and internal marketing teams across the region.
• Monitor campaign performance and proactively identify opportunities for optimization.
• Evaluate both media and business results, turning data into actionable insights and recommendations.
• Prepare clear campaign reports and presentations, explaining not only what happened, but why it happened and what we should do next.
• Build and maintain strong relationships with media agencies, publishers, platforms and other external partners.
• Identify relevant new media formats, channels and innovations and recommend opportunities for testing.
• Support influencer marketing initiatives and evaluate relevant activation formats as part of the broader media mix.

Skills, Knowledge & Expertise

• 5+ years of experience in media planning, media buying, advertising or a related field.
• Strong experience with upper- and mid-funnel media campaigns, including brand awareness and consideration objectives.
• Experience working across Mexico and/or Central American markets is highly desirable.
• Ability to independently manage the full media planning process, rather than relying entirely on an agency.
• Strong understanding of both digital and offline media channels, including their role across different stages of the marketing funnel.
• Ability to select the right channels and formats depending on the marketing objective and target audience.
• Hands-on experience with media analytics, planning and reporting tools.
• Strong understanding of media measurement and core and proxy KPIs for different channels and funnel stages.
• Experience in campaign tracking, optimization and post-campaign analysis.
• Strong analytical skills and ability to connect media performance with business outcomes.
• Ability to turn data into insights, hypotheses and concrete recommendations.
• Understanding of influencer marketing and its role within the broader media ecosystem.
• Strong presentation and storytelling skills — ability to turn complex information into simple, convincing recommendations.
• Confidence working with multiple stakeholders and external partners across different markets.
• Curiosity about advertising trends, emerging platforms, new formats and media innovation.

Job Benefits

• Help us challenge injustice by creating fair choices for millions of people across 48 countries.
• Develop your professional skills with access to mentoring, career consulting, and learning programs.
• Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
• Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
• Work alongside people who take initiative, speak openly, and challenge themselves to grow.
• Improve your language skills through co-financed courses and internal speaking clubs.

Final benefits may vary depending on the location.