Analytics Senior Executive, GOC

WPP Media; México; Híbrido; MXN 420.000 - 720.000; Jornada completa

Descripción de la vacante

WPP Media in Mexico is seeking a Senior Analyst to quantify and measure the success of marketing and advertising executions. You will transform data into insights that enable MFG teams to improve and innovate the work delivered to clients.

This role requires turning complex datasets into clear, actionable recommendations and communicating findings across cross-functional teams. The position emphasizes data-driven decision making and collaboration with vendors and clients within a hybrid work

Formación

• Bachelor’s degree in Analytics, Technology, Marketing, Advertising, or related field.
• 2+ years in marketing analytics role.
• Proficiency in Excel and PowerPoint; Google Workspace required.
• Experience measuring Brand and Direct Response campaigns.
• Strong communication and project management skills.

Responsabilidades

• Manage the full marketing data lifecycle, including data collection, cleaning, analysis, and validation.
• Analyze advertising campaign performance and communicate actionable insights generated through data analysis.
• Share analytical communication and data storytelling best practices with internal teams.
• Build knowledge across different practices to tailor insights and recommendations to specific business and client needs.
• Support the broader Analytics team in implementing and maintaining measurement tools and solutions.
• Transform complex data into clear and visually compelling presentations.
• Proactively identify and resolve program and project issues, escalating them appropriately when necessary.
• Stay current on MFG’s product offerings and understand how they influence analytics and measurement.
• Support occasional communication with vendors and clients.

Conocimientos

Excel

PowerPoint

Google Workspace

Data storytelling

Communication

Project management

SQL

Python

R

Generative AI

Attention to detail

Educación

Bachelor’s degree in Analytics, Technology, Marketing, Advertising, or related field

Herramientas

Gemini

ChatGPT

R

SQL

Python

Descripción del empleo

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com.

Role Summary And Impact

As a Senior Analyst, you will be accountable for quantifying and measuring the success of marketing and advertising executions. You will transform data into insights that enable MFG teams to improve and innovate the work delivered to clients. Key responsibilities include:

• Manage the full marketing data lifecycle, including data collection, cleaning, analysis, and validation.
• Analyze advertising campaign performance and communicate actionable insights generated through data analysis.
• Share analytical communication and data storytelling best practices with internal teams.
• Build knowledge across different practices to tailor insights and recommendations to specific business and client needs.
• Support the broader Analytics team in implementing and maintaining measurement tools and solutions.
• Transform complex data into clear and visually compelling presentations.
• Proactively identify and resolve program and project issues, escalating them appropriately when necessary.
• Stay current on MFG’s product offerings and understand how they influence analytics and measurement.
• Support occasional communication with vendors and clients.

Skills And Experience

• Bachelor’s degree in Analytics, Technology, Marketing, Advertising, or a related field, with a 3.0 GPA or equivalent professional experience.
• C1 English proficiency or equivalent, with the ability to communicate effectively in professional environments.
• 2+ years of professional experience in a marketing analytics-based role.
• Proficiency in Excel and PowerPoint, with professional experience using Google Workspace required.
• Experience or exposure to the measurement of both Brand and Direct Response marketing campaigns.
• Strong project management skills.
• Strong verbal and written communication skills, with the ability to present insights and recommendations clearly.
• Strong attention to detail and the ability to manage multiple tasks simultaneously.
• Ability to remain highly organized and efficient while working under pressure.
• A natural affinity for numbers and data, with a passion for using data to solve business problems.
• Experience with generative AI tools such as Gemini and ChatGPT is a plus.
• Experience with programming languages such as R, SQL, and Python is a plus.

Life At WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

This position is available in a Remote or Hybrid Work Modality and must be performed from any location within Mexico or Colombia. Only candidates residing in either country who are legally authorized to work there may apply. Remote work from outside Mexico or Colombia, including relocation abroad under a remote work contract, is not permitted under any circumstances.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.