Remote PPC Specialist: Growth & Optimization Pro

Jobgether SRL; México; Remote; MXN 300,000 - 450,000; Full time

Benefits offered by this job

100% remote

Competitive salary

Inclusive environment

Career growth

Professional development

Collaborative team

Full-time opportunity

Job summary

Jobgether SRL, partnering with a Mexico-based client, is seeking a remote PPC Specialist to lead data-driven paid media campaigns. You will optimize search and social ads, manage budgets, and drive qualified traffic with CRO and robust analytics.

The role emphasizes hands-on campaign management, cross-functional collaboration, and ongoing testing to improve ROI while adapting to platform updates and new channels.

Qualifications

• A bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• At least 3 years of hands-on experience managing PPC and paid media campaigns.
• Strong working knowledge of Google Ads, including search, display, and remarketing campaigns.
• Experience with Google Analytics, tag management systems, conversion tracking, and campaign measurement.
• Proficiency in Microsoft Excel or Google Sheets, including formulas, pivot tables, and data analysis.
• Strong analytical and problem-solving skills, with the ability to interpret performance data, identify trends, and make evidence-based decisions.
• Excellent written communication and ad-copywriting skills, with an understanding of how messaging influences engagement and conversions.
• Familiarity with landing page optimization, A/B testing, and conversion rate optimization (CRO).
• Strong organizational and time-management skills, with the ability to manage multiple campaigns, prioritize competing tasks, and meet deadlines.
• Effective communication and collaboration skills to work with cross-functional teams and present insights to stakeholders.
• Curiosity and adaptability, with a commitment to continuous learning and staying current with digital advertising developments.

Responsibilities

• Campaign strategy and planning: Define campaign objectives, KPIs, audience targeting, budget allocations, and bidding strategies. Conduct keyword research, competitive analysis, and audience segmentation to identify growth opportunities.
• Campaign setup and execution: Build, launch, and manage paid campaigns across Google Ads,Microsoft Ads, and relevant social media platforms, including search, display, shopping, and remarketing campaigns.
• Ad creation and testing: Develop compelling ad copy, organize campaign structures, and test different creative variations, extensions, audiences, and messaging to improve engagement and conversion rates.
• Performance monitoring and optimization: Track key metrics such as CTR, CPC, CPA, ROAS, impressions, and conversions. Adjust bids, budgets, and targeting based on performance insights.
• Conversion rate optimization: Collaborate with content, design, and development teams to improve landing pages, forms, messaging, and user journeys. Use analytics and behavioral insights to identify opportunities for higher conversion rates.
• Tracking and analytics: Implement and maintain accurate conversion tracking, UTM parameters, advertising pixels, Google Analytics, and tag management systems to ensure reliable measurement and reporting.
• Reporting and insights: Prepare weekly, monthly, and quarterly performance reports, analyze attribution and funnel performance, and present actionable recommendations to relevant stakeholders.
• Budget management and forecasting: Monitor advertising spend, maintain budget pacing, and forecast traffic, leads, conversions, and ROI using historical data and market trends.
• Cross-functional collaboration: Share performance insights and best practices across marketing channels, ensuring paid media activities align with SEO, content, and broader digital marketing initiatives.
• Continuous improvement: Stay informed about advertising platform updates, industry trends, and emerging technologies. Test new channels, formats, tools, and automation opportunities to improve campaign efficiency and scalability.

Job description

Jobgether SRL, partnering with a Mexico-based client, is seeking a remote PPC Specialist to lead data-driven paid media campaigns. You will optimize search and social ads, manage budgets, and drive qualified traffic with CRO and robust analytics.

The role emphasizes hands-on campaign management, cross-functional collaboration, and ongoing testing to improve ROI while adapting to platform updates and new channels.