Senior Creative Strategist: Paid Social & Growth Lead

Power Digital Marketing; México; On-site; MXN 600,000 - 900,000; Full time

Job summary

Power Digital Marketing is seeking a Creative Strategist to lead paid social campaigns for multiple clients, leveraging data-driven insights and strong storytelling. The role requires collaboration across teams and proactive client communication to drive growth and hit performance targets.

The candidate writes compelling ad copy, designs effective creative, and continuously tests to optimize metrics like CPA, CTR, and ROAS while guiding strategic direction.

Qualifications

• Proficiency with Meta Ads Manager and other ad platforms.
• Ability to pull and apply creative performance data to guide strategy.
• Strong copywriting and messaging for direct-response campaigns.

Responsibilities

• Lead paid social creative strategy for 8-10 clients.
• Design high-performing creative assets using data insights and brand research.
• Collaborate across internal departments and client teams.
• Maintain proactive client communications and sentiment.
• Develop monthly roadmaps with hypotheses and test strategies.
• Lead client POC for creative strategy and present results.

Skills

Paid social strategy

Data-driven insights

Creative writing

Team collaboration

Campaign optimization

Client communication

Tools

Meta Ads Manager

TikTok Ads

YouTube Ads

Pinterest Ads

Job description

Power Digital Marketing is seeking a Creative Strategist to lead paid social campaigns for multiple clients, leveraging data-driven insights and strong storytelling. The role requires collaboration across teams and proactive client communication to drive growth and hit performance targets.

The candidate writes compelling ad copy, designs effective creative, and continuously tests to optimize metrics like CPA, CTR, and ROAS while guiding strategic direction.