Marketing Leader: Growth & 360° Strategy (Mexico)

Nextplus; México; Remote; MXN 1,800,000 - 3,000,000; Full time

Job summary

BYD Mexico seeks a Head of Marketing to develop and lead the company’s marketing strategy in Mexico, ensuring strong brand positioning, growth, and alignment with commercial objectives. You will coordinate Digital Marketing, Media, Events & Activations, and Dealer Marketing to deliver integrated 360° campaigns across online and offline channels.

You will define annual plans, budgets and KPIs; shape strategies for brand awareness, consideration and customer engagement; oversee Media Planning and

Responsibilities

• Develop and execute the company’s overall Marketing strategy for the Mexican market.
• Lead the Digital Marketing, Media, Events & Activations, and Dealer Marketing teams.
• Define the annual Marketing plan, priorities, budget, and KPIs.
• Develop strategies for brand positioning, awareness, consideration, and customer engagement.
• Lead integrated 360° Marketing campaigns, combining digital, traditional media, events, activations, and dealer marketing.
• Develop and oversee the Media Planning & Buying strategy, optimizing investment, reach, and campaign performance.
• Lead the Digital Marketing strategy, including performance marketing, social media, SEM, CRM, content, and lead generation.
• Develop and implement Dealer Marketing strategies to increase dealer traffic, leads, customer engagement, and sales.
• Lead the planning and execution of events, product launches, exhibitions, brand activations, and customer experiences.

Job description

BYD Mexico seeks a Head of Marketing to develop and lead the company’s marketing strategy in Mexico, ensuring strong brand positioning, growth, and alignment with commercial objectives. You will coordinate Digital Marketing, Media, Events & Activations, and Dealer Marketing to deliver integrated 360° campaigns across online and offline channels.

You will define annual plans, budgets and KPIs; shape strategies for brand awareness, consideration and customer engagement; oversee Media Planning and