Growth-Focused Performance Marketing Lead for DTC Subscriptions

Fox Corporation; Ciudad de México; On-site; MXN 1,219,299 - 1,567,671; Full time

Job summary

A leading media company in Mexico City is seeking an experienced marketing manager to oversee customer acquisition and retention for their Fox One service. The role involves managing performance marketing, executing paid media strategies across platforms like Google and Meta, and analyzing campaign performance to drive improvements. Candidates should have 5–10 years of experience in online performance marketing, a solid grasp of marketing financials like CAC:LTV, and strong analytical skills. This position is essential to maximize ROI and enhance customer engagement.

Qualifications

• 5–10 years of experience in online performance marketing.
• Strong understanding of CAC:LTV and ROAS.
• Experience with multi-touch attribution and landing page design.

Responsibilities

• Oversee customer acquisition and retention for Fox One service.
• Manage SVOD marketing to maximize ROI.
• Execute paid media strategies to acquire new subscribers.
• Monitor and report on campaign performance.

Skills

Analytical skills

Performance marketing

Data-driven decision making

Digital campaign management

Job description

A leading media company in Mexico City is seeking an experienced marketing manager to oversee customer acquisition and retention for their Fox One service. The role involves managing performance marketing, executing paid media strategies across platforms like Google and Meta, and analyzing campaign performance to drive improvements. Candidates should have 5–10 years of experience in online performance marketing, a solid grasp of marketing financials like CAC:LTV, and strong analytical skills. This position is essential to maximize ROI and enhance customer engagement.