Mexico B2B Digital Growth Director

PepsiCo Inc.; México; Presencial; MXN 2.500.000 - 4.000.000; Jornada completa

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Descripción de la vacante

PepsiCo Mexico Foods is seeking a Digital Growth Lead Director to own the MiNegocio digital B2B growth and the monetization of scalable capabilities. You will drive gross sales, net revenue, and customer lifetime value by coordinating Commercial Operations, Analytics, Product, Technology, and Customer Experience teams.

You will shape the growth roadmap, govern investments, and align local priorities with LATAM and Global strategies while leading a cross-functional team to deliver sustained

Formación

• Bachelor's Degree required. Preferred: Business Administration, Engineering, Economics, Marketing, Data & Analytics related disciplines.
• Experience: 10+ years of progressive experience across commercial strategy, sales, category management, digital commerce, analytics or business transformation.
• Proven leadership of cross-functional growth initiatives and experience managing large-scale commercial transformation programs.

Responsabilidades

• Own the commercial performance and growth strategy of MiNegocio Mexico, ensuring achievement of Gross Sales, Net Revenue and value realization commitments.
• Define and govern the Digital Growth roadmap, prioritizing initiatives, investments and strategic opportunities.
• Lead the Digital Growth organization, setting direction and priorities across Commercial Operations, Commercial Analytics and Transformation teams.
• Act as the primary business stakeholder for Mexico with Global Product, Global Analytics and Technology teams.
• Ensure deployment and monetization of advanced capabilities including micro-segmentation, personalization, loyalty and recommendation engines.
• Oversee business case governance, ensuring investments and plans align with strategic objectives.
• Drive cross-functional alignment among Sales, Revenue Management, Marketing, Category Management, S&T, UCX and Field organizations.
• Establish and monitor KPIs related to customer acquisition, retention, CLV, digital penetration and incremental sales.
• Identify and prioritize emerging growth opportunities through analytics and market needs.
• Represent the Mexico Digital Growth agenda in LATAM and Global governance forums.

Conocimientos

Enterprise Leadership

Strategic Thinking

Business Ownership Mindset

Influence Without Authority

Executive Communication

Systems Thinking

Educación

Bachelor's Degree in Business Administration, Engineering, Economics, Marketing, Data & Analytics related disciplines

Descripción del empleo

PepsiCo Mexico Foods is seeking a Digital Growth Lead Director to own the MiNegocio digital B2B growth and the monetization of scalable capabilities. You will drive gross sales, net revenue, and customer lifetime value by coordinating Commercial Operations, Analytics, Product, Technology, and Customer Experience teams.

You will shape the growth roadmap, govern investments, and align local priorities with LATAM and Global strategies while leading a cross-functional team to deliver sustained