Director of Digital Strategy & Growth (PropTech & AI)

Collective Residential; México; À distance; MXN 1 018 000 - 2 290 000; Plein temps

Avantages offerts par ce poste

Flexible schedule

USD contractor agreement

Résumé du poste

Collective Residential is seeking a hands-on digital marketing lead to establish standards across six portfolio brands and the corporate level. You will audit, optimize, and consolidate campaigns, websites, email, and social, while aligning with Fair Housing rules and vendor governance.

You will own SEO, PPC, GA4 reporting, AI integrations, and CRM workflows, drive portfolio-wide SOPs, and connect marketing tech with the customer journey.

Qualifications

• 6–8+ years of technical digital marketing experience across multiple channels.
• Analytical mindset with strong funnel understanding.
• Hands-on CRM experience and familiarity with property management systems.
• End-to-end Google and Meta campaign management at scale.
• Advanced technical SEO and AEO/GEO experience.
• Experience with multi-level reporting, PropTech, and AI integration.
• Website/UX, email, organic social, GBP and reputation management, and ILS coordination.
• Knowledge of Fair Housing ad rules, including Meta's Special Ad Category.
• SOPs, account consolidation and vendor management experience.

Responsabilités

• Audit websites, SEO, paid media, email, organic social, and reputation across six brands and corporate.
• Own Google and Meta campaigns end-to-end at property and corporate levels.
• Advise on budget levers with data-backed recommendations.
• Lead technical and on-page SEO for evolving search platforms.
• Build unified reporting from portfolio to property level.
• Bring PropTech and AI ideas into workflows and customer journeys.
• Migrate and consolidate marketing accounts into a centralized structure.
• Own website strategy across all sites and connect campaigns post-launch.
• Own corporate email strategy and execution.
• Set portfolio-wide standards for organic social and reputation.

Connaissances

Cross-channel marketing

Analytical mindset

CRM experience

Google Ads

Meta Ads

Technical SEO

AEO GEO

Reporting analytics

PropTech AI

Website UX

Email marketing

Organic social

GBP management

Reputation management

ILS data

Vendor management

Fair Housing rules

Outils

GA4

CRM systems

PropTech tools

Description du poste

Collective Residential is seeking a hands-on digital marketing lead to establish standards across six portfolio brands and the corporate level. You will audit, optimize, and consolidate campaigns, websites, email, and social, while aligning with Fair Housing rules and vendor governance.

You will own SEO, PPC, GA4 reporting, AI integrations, and CRM workflows, drive portfolio-wide SOPs, and connect marketing tech with the customer journey.