Global Supplier Quality Specialist

Sandvik Ab; México; Remote; MXN 360,000 - 540,000; Full time

Job summary

Sandvik AB is seeking a remote Digital Marketing Specialist to develop and execute online strategies that boost brand visibility and generate qualified leads. You will oversee SEO, SEM, content, social media, and email campaigns, with a data-driven approach and a focus on continuous improvement.

Responsibilities include managing PPC campaigns, analyzing performance, and collaborating with design/content teams to ensure consistent messaging across channels.

Qualifications

• 3+ years in digital marketing roles.
• Strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficient with Google Analytics, Google Ads and social platforms.

Responsibilities

• Develop, implement, and manage online marketing strategies across channels (SEO, SEM, social, email).
• Conduct keyword research and competitor analysis to optimize rankings and campaigns.
• Manage paid advertising campaigns (Google Ads, social) to maximize ROI and CPA.
• Create engaging content for blog posts, social media, and newsletters.
• Monitor traffic and campaign performance using analytics tools (e.g., Google Analytics).
• Analyze data, generate reports, and provide actionable insights.
• Stay updated with digital marketing trends and best practices.
• Collaborate with design and content teams to ensure cohesive messaging.
• Manage email campaigns including segmentation and automation.

Skills

Digital marketing

SEO

SEM

Content marketing

Social media marketing

Email marketing

Google Analytics

Google Ads

Data analysis

English proficiency

Education

Bachelor's degree

Tools

Google Analytics

Google Ads

SEMrush

Ahrefs

Job description

Digital Marketing Specialist

Our client is seeking a driven and analytical Digital Marketing Specialist to join their team on a fully remote basis. This role is integral to developing and executing comprehensive online marketing strategies that enhance brand visibility, drive qualified leads, and support overall business objectives. You will be responsible for managing various digital channels, including SEO, SEM, social media advertising, and email marketing. The ideal candidate possesses a strong understanding of digital marketing principles, a data-driven approach to decision-making, and a passion for continuous improvement and innovation. This is an excellent opportunity to contribute to a dynamic organization and grow your career in a flexible, remote-first environment.

Key Responsibilities

• Develop, implement, and manage online marketing strategies across various channels like SEO, SEM, social media, and email.
• Conduct keyword research and competitor analysis to optimize search engine rankings and campaign performance.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve CPA goals.
• Create engaging and relevant content for blog posts, social media updates, and email newsletters.
• Monitor website traffic, campaign performance, and other key metrics using analytics tools (e.g., Google Analytics).
• Analyze campaign data, generate reports, and provide actionable insights and recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams, including design and content creators, to ensure cohesive brand messaging.
• Manage email marketing campaigns, including list segmentation and automation.

Requirements

• Proven experience of at least 3 years in digital marketing roles.
• Strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
• Experience with SEO tools (e.g., SEMrush, Ahrefs) is a plus.
• Excellent analytical skills and the ability to interpret data to drive decisions.
• Strong written and verbal communication skills in English.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Ability to work independently and manage multiple projects in a