Product Marketing Specialist Mx

Tractian; Tijuana; Remote; MXN 240,000 - 360,000; Full time

Job summary

Tractian is seeking a driven Digital Marketing Specialist to join our team in a fully remote role.

You will develop and execute online marketing strategies across channels like SEO, SEM, social media, and email to boost brand visibility and generate qualified leads.

Qualifications

• Strong understanding of digital marketing principles.
• Data-driven decision making.
• Experience managing multiple digital channels.

Responsibilities

• Develop, implement, and manage online marketing strategies across SEO, SEM, social media, and email.
• Conduct keyword research and competitor analysis to optimize rankings and campaigns.
• Manage and optimize paid advertising campaigns to maximize ROI and achieve CPA goals.
• Create engaging and relevant content for blog.

Skills

Digital marketing

SEO

SEM

Social media

Email marketing

Job description

About the Role

Our client is seeking a driven and analytical Digital Marketing Specialist to join their team on a fully remote basis. This role is integral to developing and executing comprehensive online marketing strategies that enhance brand visibility, drive qualified leads, and support overall business objectives. You will be responsible for managing various digital channels, including SEO, SEM, social media advertising, and email marketing. The ideal candidate possesses a strong understanding of digital marketing principles, a data-driven approach to decision-making, and a passion for continuous improvement and innovation. This is an excellent opportunity to contribute to a dynamic organization and grow your career in a flexible, remote-first environment.

Key Responsibilities

• Develop, implement, and manage online marketing strategies across various channels like SEO, SEM, social media, and email.
• Conduct keyword research and competitor analysis to optimize search engine rankings and campaign performance.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve CPA goals.
• Create engaging and relevant content for blog