Senior Specialist Processes & Methods

Magna International; Ramos Arizpe; Remote; MXN 846,000 - 1,411,000; Full time

Job summary

Magna International Limited is seeking a driven Digital Marketing Specialist to join our remote-first team. You will develop and execute online marketing strategies, manage SEO/SEM and email campaigns, and analyze performance to drive qualified leads and brand visibility.

This role emphasizes data-driven decision making and continuous improvement in a flexible, remote environment. Responsibilities include content creation for blog posts, social updates, and newsletters, as well as collaboration

Qualifications

• Proven experience of at least 3 years in digital marketing.

Responsibilities

• Develop, implement, and manage online marketing strategies across various channels like SEO, SEM, social media, and email.
• Conduct keyword research and competitor analysis to optimize search engine rankings and campaign performance.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve CPA goals.
• Create engaging and relevant content for blog posts, social media updates, and email newsletters.
• Monitor website traffic, campaign performance, and other key metrics using analytics tools (e.g., Google Analytics).
• Analyze campaign data, generate reports, and provide actionable insights and recommendations for improvement.
• Collaborate with cross-functional teams, including design and content creators, to ensure cohesive brand messaging.
• Manage email marketing campaigns, including list segmentation and automation.

Skills

Digital marketing

Job description

Digital Marketing Specialist

Our client is seeking a driven and analytical Digital Marketing Specialist to join their team on a fully remote basis. This role is integral to developing and executing comprehensive online marketing strategies that enhance brand visibility, drive qualified leads, and support overall business objectives. You will be responsible for managing various digital channels, including SEO, SEM, social media advertising, and email marketing. The ideal candidate possesses a strong understanding of digital marketing principles, a data-driven approach to decision-making, and a passion for continuous improvement and innovation. This is an excellent opportunity to contribute to a dynamic organization and grow your career in a flexible, remote-first environment.

Key Responsibilities

• Develop, implement, and manage online marketing strategies across various channels like SEO, SEM, social media, and email.
• Conduct keyword research and competitor analysis to optimize search engine rankings and campaign performance.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve CPA goals.
• Create engaging and relevant content for blog posts, social media updates, and email newsletters.
• Monitor website traffic, campaign performance, and other key metrics using analytics tools (e.g., Google Analytics).
• Analyze campaign data, generate reports, and provide actionable insights and recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams, including design and content creators, to ensure cohesive brand messaging.
• Manage email marketing campaigns, including list segmentation and automation.

Requirements

• Proven experience of at least 3 years in digital