Global Sourcing Marketing & Travel Strategist

Chain Iq; Veracruz; Remote; MXN 600,000 - 900,000; Full time

Job summary

WhatJobs Direct is seeking a visionary Digital Marketing Strategist to spearhead its online presence from anywhere in Mexico. This 100% remote role focuses on crafting and executing integrated digital marketing strategies to boost brand awareness, lead generation, and customer acquisition across all digital channels.

The ideal candidate is data-driven with expertise in SEO, SEM, content marketing, social media, and email automation.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• 5+ years of progressive experience in digital marketing strategy and execution.
• Proven track record of developing and implementing successful digital marketing campaigns.
• In-depth knowledge of SEO, SEM, content marketing, social media marketing, email marketing, and marketing automation.
• Strong analytical skills with proficiency in tools like Google Analytics, SEMrush, and marketing automation platforms.
• Excellent understanding of website analytics and data visualization.
• Superior communication, presentation, and interpersonal skills.
• Ability to work independently and manage multiple projects in a remote setting.

Responsibilities

• Develop and implement integrated digital marketing strategies aligned with business objectives.
• Oversee and manage all digital marketing campaigns, including SEO/SEM, email marketing, social media marketing, and display advertising.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Define key performance indicators (KPIs) for all digital marketing initiatives and track performance against goals.
• Manage the digital marketing budget, ensuring optimal allocation of resources.
• Utilize data analytics to gain insights into customer behavior and campaign effectiveness.
• Collaborate with content creators, web developers, and other marketing team members to execute campaigns.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Optimize landing pages and user funnels for lead generation and conversion.
• Report on campaign performance and provide strategic recommendations to senior management.

Skills

Digital marketing strategy

Data analysis

Campaign management

Remote work

Education

Bachelor's degree in Marketing, Digital Media, Business, or a related field

Tools

Google Analytics

SEMrush

Marketing automation platforms

Job description

Our client, WhatJobs Direct , is seeking a visionary Digital Marketing Strategist to spearhead their online presence from anywhere in Mexico. This is a 100% remote position, offering the ultimate flexibility. You will be responsible for crafting and executing comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition across all digital channels. The ideal candidate is a data-driven decision-maker with a deep understanding of the full spectrum of digital marketing, including SEO, SEM, content marketing, social media, and email automation. If you are passionate about leveraging digital innovation to achieve business goals, this role is for you.

About the Role

Our client, WhatJobs Direct , is seeking a visionary Digital Marketing Strategist to spearhead their online presence from anywhere in Mexico. This is a 100% remote position, offering the ultimate flexibility. You will be responsible for crafting and executing comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition across all digital channels. The ideal candidate is a data-driven decision-maker with a deep understanding of the full spectrum of digital marketing, including SEO, SEM, content marketing, social media, and email automation. If you are passionate about leveraging digital innovation to achieve business goals, this role is for you.

Key Responsibilities

• Develop and implement integrated digital marketing strategies aligned with business objectives.
• Oversee and manage all digital marketing campaigns, including SEO/SEM, email marketing, social media marketing, and display advertising.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Define key performance indicators (KPIs) for all digital marketing initiatives and track performance against goals.
• Manage the digital marketing budget, ensuring optimal allocation of resources.
• Utilize data analytics to gain insights into customer behavior and campaign effectiveness.
• Collaborate with content creators, web developers, and other marketing team members to execute campaigns.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Optimize landing pages and user funnels for lead generation and conversion.
• Report on campaign performance and provide strategic recommendations to senior management.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 5 years of progressive experience in digital marketing strategy and execution.
• Proven track record of developing and implementing successful digital marketing campaigns.
• In-depth knowledge of SEO, SEM, content marketing, social media marketing, email marketing, and marketing automation.
• Strong analytical skills with proficiency in tools like Google Analytics, SEMrush, and marketing automation platforms.
• Excellent understanding of website analytics and data visualization.
• Superior communication, presentation, and interpersonal skills.
• Ability to work independently and manage multiple projects in a remote setting.
• Experience in B2B marketing is a plus.