Global ADR Leader - ABM & Pipeline Growth

Cognex Corporation; Región Centro; Hybrid; MXN 900,000 - 1,500,000; Full time

Job summary

Cognex Corporation in Mexico is seeking an experienced ADR/BDR leader to scale and optimize a global outbound ABM program. You will partner with global marketing and regional sales leaders to design high-impact, multi-channel outreach aimed at top-tier accounts and Most Wanted Accounts.

Reporting to the Head of Global Marketing, you will drive modernization of the ADR function, create new compensation models, adopt AI-driven tools, and build a high-performance, matrixed organization across

Qualifications

• 10+ years in B2B Revenue functions, with 6+ years leading BDR/ADR teams.
• ABM strategy and change management across global inside sales.
• Technical stack expertise with modern sales tools.
• Education: Bachelor’s degree; MBA preferred.

Responsibilities

• Strategic outbound ABM architecture aligned with Global Sales leadership.
• Design, deploy, and audit hyper-targeted multi-channel outbound playbooks.
• Own ADR funnel handoffs and ensure qualification and pipeline integrity.
• Evolve tech stack to maximize rep efficiency and personalization.
• Redesign compensation plans and KPIs for enterprise penetration.
• Standardize global workflows with localization.
• Build dashboards and provide weekly/monthly pipeline forecasts.
• Scale through layers by mentoring regional managers.
• Recruit, retain, and develop top ADR talent.

Skills

BDR leadership

ADR leadership

Global experience

ABM strategy

Data-driven

Sales tech

Education

Bachelor’s in Business/Marketing

MBA

Tools

Salesforce Sales Cloud

Salesloft/Outreach

6sense/Demandbase

ZoomInfo

AI-powered tools

Job description

Cognex Corporation in Mexico is seeking an experienced ADR/BDR leader to scale and optimize a global outbound ABM program. You will partner with global marketing and regional sales leaders to design high-impact, multi-channel outreach aimed at top-tier accounts and Most Wanted Accounts.

Reporting to the Head of Global Marketing, you will drive modernization of the ADR function, create new compensation models, adopt AI-driven tools, and build a high-performance, matrixed organization across