Global ABM & ADR Growth Leader

Cognex Corporation

Región Centro

Hybrid

MXN 1,800,000 - 2,600,000

Full time

7 days ago
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Job summary

Cognex Corporation is seeking a seasoned BDR/ADR leader to scale a global outbound ABM motion, aligning marketing and sales across regions. You will optimize a hyper-targeted playbook, redesign compensation, and drive a data-driven culture.

Expect a hybrid schedule with collaboration across global teams and a focus on enterprise account penetration. You will partner with the Head of Global Marketing to shape demand gen and ABM strategy, building a high-performance ADR organization with regional

Qualifications

  • 10+ years in B2B revenue functions with 6+ years leading and scaling BDR/ADR teams across multiple regions.
  • Proven ability to pivot inside sales to an outbound ABM framework for enterprise accounts.
  • Experience designing new comp structures, quotas, and performance metrics for enterprise penetration.
  • Bachelor’s in Business/Marketing; MBA preferred.
  • Hands-on with Salesforce, Salesloft/Outreach, 6sense/Demandbase, ZoomInfo and AI sales tools.

Responsibilities

  • Strategic outbound ABM architecture with global alignment to sales and demand gen.
  • Design and audit multi-channel playbooks (email, phone, LinkedIn, events) for tiered accounts.
  • Own ADR funnel quality and ensure timely handoffs to Account Executives.
  • Modernize tech stack and evolve KPIs toward enterprise-penetration goals.
  • Scale through regional leaders and foster data-driven, accountable culture.

Skills

BDR/ADR leadership
ABM strategy
Multi-regional leadership
Compensation design
Tech stack adoption

Education

Bachelor’s degree in Business/Marketing
MBA preferred

Tools

Salesforce Sales Cloud
Salesloft/Outreach
6sense/Demandbase
ZoomInfo
AI-powered sales tools

Job description

Cognex Corporation is seeking a seasoned BDR/ADR leader to scale a global outbound ABM motion, aligning marketing and sales across regions. You will optimize a hyper-targeted playbook, redesign compensation, and drive a data-driven culture.

Expect a hybrid schedule with collaboration across global teams and a focus on enterprise account penetration. You will partner with the Head of Global Marketing to shape demand gen and ABM strategy, building a high-performance ADR organization with regional

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