Gerente de Marca y Estrategia de Marketing

Placements24; Santiago de Querétaro; On-site; MXN 68,000 - 83,000; Full time

Benefits offered by this job

Competitive salary

Office in Querétaro

Health insurance

Performance bonuses

Paid time off

Professional development opportunities

Job summary

Placements24 in Querétaro City, Querétaro, seeks a seasoned Brand and Marketing Strategy Manager to shape and elevate the company’s brand identity and drive growth. You will lead strategic brand development and oversee integrated marketing initiatives across channels.

The ideal candidate has an MBA or Master’s in Marketing with 7+ years of brand management and marketing strategy experience, strong market research skills, and leadership ability to guide a marketing team in a dynamic environment.

Qualifications

• MBA or Master's degree in Marketing or related field.
• 7+ years in brand management and marketing strategy.
• Proven track record of successful marketing campaigns.
• Strong market research, consumer behavior & data analysis.
• Leadership experience managing a team.
• Spanish fluency; English proficiency a plus.

Responsibilities

• Develop and implement brand strategies to enhance awareness, perception and equity.
• Conduct market research, competitive analysis, and consumer insights to inform strategies.
• Develop and manage the annual marketing plan with objectives, strategies, tactics, and budgets.
• Oversee integrated campaigns across digital, traditional advertising, PR, and events.
• Collaborate with creative teams to develop assets and marketing collateral.
• Ensure brand consistency across all marketing communications and touchpoints.
• Monitor campaign performance and report metrics, optimizing where needed.
• Manage relationships with external agencies and vendors.
• Stay abreast of industry trends and marketing technologies.
• Lead and mentor a team of marketing professionals.

Skills

Brand management

Marketing strategy

Market research

Data analysis

Budget management

Digital marketing

Team leadership

Spanish fluency

Education

MBA

Job description

About the Role

Our client is looking for a seasoned and strategic Brand and Marketing Strategy Manager to lead brand development and marketing initiatives in Querétaro City, Querétaro . This role is responsible for shaping and elevating the company's brand identity, developing comprehensive marketing strategies, and overseeing their execution to achieve business objectives. The ideal candidate possesses a deep understanding of brand management, market analysis, consumer insights, and integrated marketing communications. You will work closely with various departments to ensure consistent brand messaging across all touchpoints and drive market growth. This is a key leadership position for someone passionate about building strong brands and executing impactful marketing campaigns.

Key Responsibilities

• Develop and implement comprehensive brand strategies to enhance brand awareness, perception, and equity.
• Conduct market research, competitive analysis, and consumer insights gathering to inform marketing strategies.
• Develop and manage the annual marketing plan, including setting objectives, strategies, tactics, and budgets.
• Oversee the execution of integrated marketing campaigns across various channels, including digital, traditional advertising, PR, and events.
• Collaborate with creative teams to develop compelling brand assets and marketing collateral.
• Ensure brand consistency in all marketing communications and touchpoints.
• Monitor and analyze marketing campaign performance, reporting on key metrics and making recommendations for optimization.
• Manage relationships with external agencies and vendors.
• Stay abreast of industry trends, consumer behavior, and emerging marketing technologies.
• Lead and mentor a team of marketing professionals.

Requirements

• MBA or Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 7 years of progressive experience in brand management and marketing strategy.
• Proven track record of developing and executing successful marketing campaigns and brand initiatives.
• Strong understanding of market research, consumer behavior, and data analysis.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills.
• Experience managing marketing budgets and agency relationships.
• Proficiency in digital marketing channels and integrated marketing communications.
• Leadership experience with the ability to manage and inspire a team.
• Fluency in Spanish; English proficiency is a significant advantage.

Benefits

• This leadership role offers a competitive annual salary of 75000 , commensurate with your extensive experience and strategic capabilities.
• You will be based in our vibrant office in Querétaro City, Querétaro , and play a pivotal role in shaping our brand's future.
• Our client provides a comprehensive benefits package, including top-tier health insurance, performance-based bonuses, ample paid time off, and continuous opportunities for professional development.
• Join a company that values strategic vision, innovation, and strong brand building.
• We offer a dynamic and collaborative work environment where your leadership will be instrumental in driving success.
• Additional benefits include opportunities to attend executive training programs and industry leadership forums.