Consultor de Marketing Digital y Estrategia de Marca

Placements24; Cuernavaca; On-site; MXN 827,000 - 1,653,000; Full time

Benefits offered by this job

Competitive consulting fees

Performance-based bonuses

Flexible contract terms

Professional growth

Networking opportunities

Impactful projects

Job summary

Placements24 is seeking a seasoned Digital Marketing and Brand Strategy Consultant based in Cuernavaca, Morelos. You will advise senior management and implement comprehensive online strategies across SEO, SEM, social media, content, and email marketing to grow the client’s business.

The role requires 10+ years in digital marketing and brand strategy, with a proven track record of delivering integrated campaigns for diverse industries. On-site work in Cuernavaca is required.

Qualifications

• Master's degree in Marketing, Business Administration, or related field.
• 10+ years of experience in digital marketing, brand strategy, and consulting.
• Proven success in integrated digital marketing campaigns across diverse industries.
• In-depth knowledge of SEO, SEM, social media, content strategy, email marketing, and analytics.
• Strong analytical, problem-solving, and data-to-insight abilities.
• Excellent communication, presentation, and interpersonal skills.
• Experience managing projects and client relationships.
• Experience with various digital marketing tools and platforms.
• Strategic thinker with focus on tangible business results.
• On-site work in Cuernavaca, Morelos.

Responsibilities

• Develop and implement data-driven digital marketing strategies aligned with client objectives.
• Conduct market research, competitor analysis, and audience segmentation.
• Define and refine brand positioning, messaging, and identity across all digital touchpoints.
• Oversee campaigns across SEO, SEM, social media, content marketing, and email marketing.
• Advise on website optimization, UX, and conversion rate optimization (CRO).
• Develop and manage digital advertising budgets, ensuring maximum ROI.
• Create compelling content strategies and guide content creation efforts.
• Measure and report on performance, providing insights and recommendations.
• Stay current with digital marketing trends, tools, and best practices.
• Provide strategic guidance to internal teams and stakeholders.

Skills

Digital marketing

Brand strategy

Campaign management

SEO

SEM

Social media

Content strategy

Email marketing

Analytics

Communication

Project management

Client management

Strategic thinking

Education

Master's degree in Marketing, Business Administration, or related field

Tools

MarTech tools

Job description

About the Role

Our client is seeking a seasoned Digital Marketing and Brand Strategy Consultant to advise on and implement effective online marketing initiatives. This role requires a strategic thinker with a deep understanding of the digital landscape, brand development, and campaign execution. Based in Cuernavaca, Morelos , you will work closely with senior management to develop comprehensive marketing strategies, enhance brand positioning, and drive measurable business growth. The ideal candidate will have a proven track record of success in developing and executing integrated digital marketing campaigns across various channels, including SEO, SEM, social media, content marketing, and email marketing. This consultancy position offers an excellent opportunity to apply your expertise to diverse business challenges and contribute to significant strategic development for our client.

Key Responsibilities

• Develop and implement data-driven digital marketing strategies aligned with client objectives.
• Conduct thorough market research, competitor analysis, and audience segmentation.
• Define and refine brand positioning, messaging, and identity across all digital touchpoints.
• Oversee the execution of campaigns across SEO, SEM, social media marketing, content marketing, and email marketing.
• Advise on website optimization, user experience (UX), and conversion rate optimization (CRO).
• Develop and manage digital advertising budgets, ensuring maximum ROI.
• Create compelling content strategies and guide content creation efforts.
• Measure and report on the performance of digital marketing initiatives, providing insights and recommendations for improvement.
• Stay current with digital marketing trends, tools, and best practices.
• Provide strategic guidance and support to internal teams and stakeholders.

Requirements

• Master's degree in Marketing, Business Administration, or a related field.
• Extensive experience (10+ years) in digital marketing, brand strategy, and consulting.
• Demonstrated success in developing and executing integrated digital marketing campaigns for diverse industries.
• In-depth knowledge of SEO, SEM, social media marketing, content strategy, email marketing, and analytics.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to manage projects and client relationships effectively.
• Experience with various digital marketing tools and platforms.
• Strategic mindset with a focus on achieving tangible business results.
• Ability to work on-site in Cuernavaca, Morelos .

Benefits

• Competitive consulting fees and potential for performance-based bonuses.
• Opportunity to work on diverse and challenging projects.
• Collaborate with a forward-thinking organization in Cuernavaca, Morelos .
• Flexible contract terms.
• Professional growth and networking opportunities.
• Impactful role in shaping client's digital presence.