Gerente de Marca Senior para FMCG en Monterrey

Placements24; Monterrey; Hybrid; MXN 900,000 - 1,350,000; Full time

Benefits offered by this job

Competitive compensation

Health and life insurance

Retirement savings plans

Hybrid in-office/remote

Employee discounts on products

Generous paid time off

Wellness programs

Job summary

Placements24 is seeking a Senior Brand Manager for Monterrey, Nuevo León, to lead brand strategy in the fast-moving consumer goods sector. The role requires a strategic thinker with a track record in launching and nurturing brands, deep consumer insight, and market trend awareness.

You will shape iconic brands, guide cross-functional teams, manage brand P&L, and develop integrated campaigns across digital, traditional media, and point-of-sale.

Qualifications

• 7+ years of progressive brand management experience in FMCG.
• Strong leadership and cross-functional collaboration.
• Excellent communication and presentation skills.
• Fluency in Spanish; good command of English.

Responsibilities

• Develop and execute comprehensive brand strategies aligned with objectives.
• Oversee brand lifecycle from ideation to ongoing optimization.
• Conduct market research and competitive analysis to identify insights.
• Manage P&L and budget allocation for marketing initiatives.
• Collaborate with sales, product development, and R&D.
• Lead and mentor a team of brand associates.
• Develop integrated campaigns across digital, traditional, and POS.
• Monitor KPIs and adjust strategies accordingly.

Skills

Brand management experience

Market research analysis

Leadership

Communication & presentation

Fluent in Spanish and English

Education

Bachelor's degree in Marketing or related field

MBA (nice to have)

Job description

About the Role

Our client, a prominent player in the fast-moving consumer goods (FMCG) sector, is seeking an accomplished and dynamic Senior Brand Manager to join their esteemed team in **Monterrey, Nuevo León**. This pivotal role is designed for a strategic thinker with a proven track record of successfully launching and nurturing brands within the competitive FMCG landscape. The ideal candidate will possess a deep understanding of consumer behavior, market trends, and brand positioning. You will be instrumental in shaping the future of our client's iconic brands, driving growth, and ensuring their continued relevance and appeal in the Mexican market. This position offers a unique opportunity to make a significant impact within a leading organization, contributing directly to its strategic objectives and market leadership. The collaborative environment fosters innovation and professional development, making it an ideal setting for an ambitious marketing professional.

Key Responsibilities

• Develop and execute comprehensive brand strategies aligned with company objectives and market opportunities.
• Oversee the entire brand lifecycle, from product ideation and launch to ongoing management and optimization.
• Conduct in-depth market research and competitive analysis to identify consumer insights and emerging trends.
• Manage the brand's P&L, ensuring profitability and responsible budget allocation for marketing initiatives.
• Collaborate closely with cross-functional teams, including sales, product development, and R&D, to ensure seamless execution of brand plans.
• Lead and mentor a team of brand associates, fostering a culture of high performance and continuous learning.
• Develop and manage integrated marketing campaigns across various channels, including digital, traditional advertising, and point-of-sale.
• Monitor brand performance metrics and adjust strategies as needed to achieve key performance indicators (KPIs).

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Minimum of 7 years of progressive experience in brand management, preferably within the FMCG industry in **Monterrey, Nuevo León**.
• Demonstrated success in developing and executing winning brand strategies that have driven significant market share growth.
• Strong analytical skills with the ability to translate data and consumer insights into actionable strategies.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
• Proven leadership experience, with the ability to inspire and manage a team.
• Proficiency in market research methodologies and brand performance analysis tools.
• Fluency in Spanish and a strong command of English.

Benefits

• Our client offers a competitive compensation package, including a generous base salary and performance-based bonuses.
• Employees enjoy comprehensive health insurance, life insurance, and retirement savings plans.
• Opportunities for professional development, continuous training, and career advancement within a leading multinational company are abundant.
• This hybrid role offers a blend of in-office collaboration and remote flexibility, promoting a healthy work-life balance.
• Additionally, employees benefit from employee discounts on company products, generous paid time off, and access to wellness programs designed to support overall well-being.

Join a supportive and innovative work environment in the vibrant city of **Monterrey, Nuevo León**, where your contributions are valued and recognized.