Líder de Marca y Estrategia de Marketing

Placements24; Santiago de Querétaro; On-site; MXN 68,000 - 83,000; Full time

Benefits offered by this job

Competitive salary

Office in Querétaro

Health insurance

Performance bonuses

Paid time off

Professional development opportunities

Job summary

Placements24 in Querétaro City, Querétaro, seeks a seasoned Brand and Marketing Strategy Manager to shape and elevate the company’s brand identity and drive growth. You will lead strategic brand development and oversee integrated marketing initiatives across channels.

The ideal candidate has an MBA or Master’s in Marketing with 7+ years of brand management and marketing strategy experience, strong market research skills, and leadership ability to guide a marketing team in a dynamic environment.

Qualifications

• MBA or Master's degree in Marketing or related field.
• 7+ years in brand management and marketing strategy.
• Proven track record of successful marketing campaigns.
• Strong market research, consumer behavior & data analysis.
• Leadership experience managing a team.
• Spanish fluency; English proficiency a plus.

Responsibilities

• Develop and implement brand strategies to enhance awareness, perception and equity.
• Conduct market research, competitive analysis, and consumer insights to inform strategies.
• Develop and manage the annual marketing plan with objectives, strategies, tactics, and budgets.
• Oversee integrated campaigns across digital, traditional advertising, PR, and events.
• Collaborate with creative teams to develop assets and marketing collateral.
• Ensure brand consistency across all marketing communications and touchpoints.
• Monitor campaign performance and report metrics, optimizing where needed.
• Manage relationships with external agencies and vendors.
• Stay abreast of industry trends and marketing technologies.
• Lead and mentor a team of marketing professionals.

Skills

Brand management

Marketing strategy

Market research

Data analysis

Budget management

Digital marketing

Team leadership

Spanish fluency

Education

MBA

Job description

Placements24 in Querétaro City, Querétaro, seeks a seasoned Brand and Marketing Strategy Manager to shape and elevate the company’s brand identity and drive growth. You will lead strategic brand development and oversee integrated marketing initiatives across channels.

The ideal candidate has an MBA or Master’s in Marketing with 7+ years of brand management and marketing strategy experience, strong market research skills, and leadership ability to guide a marketing team in a dynamic environment.