Gerente de Marketing Estratégico - Morelia

Placements24; Morelia; On-site; MXN 900,000 - 1,400,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Paid time off

Job summary

Placements24 seeks a visionary and results-oriented Marketing Director to lead strategic marketing in Morelia, Michoacán. This on-site role requires a deep understanding of market dynamics, consumer behavior, and innovative strategies to drive brand awareness, customer acquisition, and revenue growth.

The ideal candidate will have a Bachelor's in Marketing or related field, a Master’s preferred, and at least 7 years in marketing with 3+ in leadership, including digital, social, content, and

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field (or equivalent).
• Master's degree preferred for advanced leadership role.

Responsibilities

• Develop and implement integrated marketing strategies aligned with business objectives.
• Conduct market research and analysis to identify target audiences, market trends, and competitive landscape.
• Oversee the creation and execution of marketing campaigns across channels (digital, social media, print, events).
• Manage the marketing budget effectively with ROI-focused planning.
• Lead, mentor, and develop a high-performing marketing team.
• Monitor and analyze marketing campaign performance and report insights to senior management.
• Develop and maintain brand consistency across all marketing communications.
• Identify and cultivate strategic partnerships to boost brand visibility.
• Drive customer acquisition and retention initiatives.
• Stay abreast of latest marketing trends, technologies, and best practices.

Skills

Leadership

Strategic marketing

Digital marketing

Market research

Budget management

Team development

CRM tools

Marketing automation

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Master's degree preferred

Tools

CRM systems

Marketing automation tools

Job description

About the Role

Our client is seeking a visionary and results-oriented Gerente de Marketing Estratégico to lead their marketing efforts in Morelia, Michoacán . This on-site role requires a leader with a deep understanding of market dynamics, consumer behavior, and innovative marketing strategies. You will be responsible for developing and executing comprehensive marketing plans that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess strong leadership skills, excellent analytical abilities, and a proven track record of success in developing and implementing impactful marketing campaigns. We are looking for a strategic thinker who can identify market opportunities, leverage digital and traditional channels, and inspire a marketing team. This position offers a significant opportunity to shape the brand's presence and contribute to the company's growth in the region. The role is based in Morelia , providing a central hub for all strategic marketing operations.

Key Responsibilities

• Develop and implement integrated marketing strategies aligned with business objectives.
• Conduct market research and analysis to identify target audiences, market trends, and competitive landscape.
• Oversee the creation and execution of marketing campaigns across various channels (digital, social media, print, events, etc.).
• Manage the marketing budget effectively, ensuring optimal allocation of resources and ROI.
• Lead, mentor, and develop a high-performing marketing team.
• Monitor and analyze marketing campaign performance, providing regular reports and insights to senior management.
• Develop and maintain brand consistency across all marketing communications.
• Identify and cultivate strategic partnerships to enhance brand visibility and reach.
• Drive customer acquisition and retention initiatives through targeted marketing efforts.
• Stay abreast of the latest marketing trends, technologies, and best practices.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Master's degree preferred.
• Minimum of 7 years of progressive experience in marketing, with at least 3 years in a leadership role.
• Proven experience in developing and executing successful marketing strategies and campaigns.
• Strong understanding of digital marketing, social media, content marketing, and traditional advertising.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional leadership, communication, and interpersonal skills.
• Proficiency in marketing automation tools and CRM systems.
• Ability to manage budgets and measure campaign effectiveness.
• Must be able to work full-time on-site in Morelia, Michoacán .
• Experience within the local market of Morelia or surrounding regions is highly desirable.

Benefits

• Our client offers a competitive salary commensurate with experience and a comprehensive benefits package, including health insurance, retirement plans, and paid time off.
• This on-site role provides opportunities for significant professional growth and leadership development.
• You will work in a dynamic and collaborative environment, leading impactful marketing initiatives.
• Our client invests in their employees' success and offers continuous learning opportunities.
• Join a company committed to innovation and market leadership in Morelia .
• Make a tangible impact on the brand's success and your career trajectory.