Luxury Fragrance PM: Brand Campaigns & Growth

Puig; Ciudad de México; On-site; MXN 300,000 - 420,000; Full time

Job summary

Puig is seeking a Marketing Manager for the Mexico City market to lead 360 campaigns in alignment with HQ guidelines. The role collaborates with Trade Marketing, Retail, Commercial, and Operations to elevate brand awareness and drive performance.

You will plan campaigns, manage PR budgets, analyze brand portfolios, report to HQ on NPD-driven sales, and coordinate influencer events with cross-functional teams. Excellent English is required and local market insight is a plus.

Qualifications

• 3–5 years of experience in product management in luxury retail & fashion.
• Fluency in English; other languages are beneficial.

Responsibilities

• Plan, execute and follow-up marketing campaigns according to global guidelines.
• Manage annual budget for PR activities, POS animations, and events.
• Analyze and plan brand portfolio for local market; report sales based on NPD to HQ.
• Plan influencer marketing events and media campaigns with Media & Communications teams.
• Coordinate actions with Sell-Through team to improve customer experience in POS.
• Define education strategy with Training team to reinforce product knowledge on launches and fragrance culture.
• Collaborate with Operations to design annual retailer distribution; support high-end season sales.

Skills

Planning

Organization

Results oriented

Innovation

Solving problems

Communication

Numerical analysis

Teamwork

Education

Marketing

Business Management

International Relationships

Job description

Puig is seeking a Marketing Manager for the Mexico City market to lead 360 campaigns in alignment with HQ guidelines. The role collaborates with Trade Marketing, Retail, Commercial, and Operations to elevate brand awareness and drive performance.

You will plan campaigns, manage PR budgets, analyze brand portfolios, report to HQ on NPD-driven sales, and coordinate influencer events with cross-functional teams. Excellent English is required and local market insight is a plus.