Product Manager CH Fragrance

PUIG, S.L.; Ciudad de México; On-site; MXN 900,000 - 1,200,000; Full time

Job summary

Puig SL is seeking an experienced Marketing Manager for its Mexico City presence to plan and execute 360 campaigns in alignment with HQ guidelines. You will manage annual budgets for PR, POS activations, and events, while analyzing brand performance and coordinating with Trade Marketing, Retail, Commercial, and Operations teams.

The role requires 3–5 years in product management within Luxury Retail & Fashion, with education in Marketing, Business Management, or International Relationships, and

Qualifications

• Experience in luxury retail & fashion campaigns planning and execution.
• Strong analytical and numerical skills for budget tracking and performance analysis.
• Ability to coordinate with multiple teams (Trade Marketing, Retail, Commercial, Operations).
• Fluent English or strong business English communication.

Responsibilities

• Plan, execute and follow-up marketing campaigns per global guidelines.
• Administer annual budget for PR, POS activations and events.
• Analyze brand portfolio and sales data for HQ reporting.
• Coordinate influencer marketing and media campaigns with M&C teams.
• Collaborate with Sell-Through on actions to improve POS customer experience.
• Define education strategy with Training team for launches and fragrance culture.
• Plan distribution per retailer with Operations and contribute to high-end season campaigns.
• Develop online sales strategy with E-commerce teams.

Skills

Planning

Organization

Results oriented

Innovation

Problem solving

Communication

Numerical analysis

Teamwork

Education

Marketing

Business Management

International Relationships

Job description

The Opportunity

Plan and execute marketing plans to elevate awareness of the brand according to HQ guidelines, considering 360 campaigns in coordination with different teams (Trade Marketing, Retail, Commercial and Operations).

About the role

• Plan, execute and follow-up marketing campaigns according to global guidelines.
• Annual budget administration for the realization of marketing plan: PR activities, animations within POS and special events.
• Analysis and planning of brand portfolio according to the local market.
• Analysis and report on sales based on NPD to HQ teams, identifying strengths and development areas of the brand.
• Planning and coordinating the influencer marketing events and media campaigns with Media & Communications teams according to global brand guidelines.
• Planning of actions in collaboration with Sell-Through team based on detected areas to improve customer experience in the POS.
• Creation and follow-up of RFQ's to ensure timely availability of POS materials for activations according to Marketing plan.
• Define education strategy with Training team to reinforce BA's / Experts knowledge on new launches and fragrance culture.
• Design and validate annual distribution per retailer in collaboration with the Operations team.
• Develop and follow-up special conquests to reinforce sales during high-end season aligned with Commercial and Sell-through priorities to boost sales performance (Mother's Day, Father's Day, and Christmas).
• Define and monitor the online sales strategy (e-commerce and pure players) in coordination with the E-KAM.

We'd love to meet you if you...

Experience:

3-5 years of experience in product management (Luxury Retail & Fashion).

Education:

Marketing, Business Management, International Relationships.

Languages:

English: Conversational skills.

Skills:

Planning, organization, results oriented, innovation, solving problems, communication, numerical analysis, teamwork.