Product Manager CH Fragrance

Puig; Ciudad de México; On-site; MXN 300,000 - 420,000; Full time

Job summary

Puig is seeking a Marketing Manager for the Mexico City market to lead 360 campaigns in alignment with HQ guidelines. The role collaborates with Trade Marketing, Retail, Commercial, and Operations to elevate brand awareness and drive performance.

You will plan campaigns, manage PR budgets, analyze brand portfolios, report to HQ on NPD-driven sales, and coordinate influencer events with cross-functional teams. Excellent English is required and local market insight is a plus.

Qualifications

• 3–5 years of experience in product management in luxury retail & fashion.
• Fluency in English; other languages are beneficial.

Responsibilities

• Plan, execute and follow-up marketing campaigns according to global guidelines.
• Manage annual budget for PR activities, POS animations, and events.
• Analyze and plan brand portfolio for local market; report sales based on NPD to HQ.
• Plan influencer marketing events and media campaigns with Media & Communications teams.
• Coordinate actions with Sell-Through team to improve customer experience in POS.
• Define education strategy with Training team to reinforce product knowledge on launches and fragrance culture.
• Collaborate with Operations to design annual retailer distribution; support high-end season sales.

Skills

Planning

Organization

Results oriented

Innovation

Solving problems

Communication

Numerical analysis

Teamwork

Education

Marketing

Business Management

International Relationships

Job description

Plan and execute marketing plans to elevate awareness of the brand according to HQ guidelines, considering 360 campaigns in coordination with different teams (Trade Marketing, Retail, Commercial and Operations).

Descripción del puesto:

The Opportunity

Plan and execute marketing plans to elevate awareness of the brand according to HQ guidelines, considering 360 campaigns in coordination with different teams (Trade Marketing, Retail, Commercial and Operations).

About the role

• Plan, execute and follow-up marketing campaigns according to global guidelines.
• Annual budget administration for the realization of marketing plan: PR activities, animations within POS and special events.
• Analysis and planning of brand portfolio according to the local market.
• Analysis and report on sales based on NPD to HQ teams, identifying strengths and development areas of the brand.
• Planning and coordinating the influencer marketing events and media campaigns with Media & Communications teams according to global brand guidelines.
• Planning of actions in collaboration with Sell-Through team based on detected areas to improve customer experience in the POS.
• Creation and follow-up of RFQ´s to ensure timely availability of POS materials for activations according to Marketing plan.
• Define education strategy with Training team to reinforce BA's / Experts knowledge on new launches and fragrance culture.
• Design and validate annual distribution per retailer in collaboration with the Operations team.
• Develop and follow-up special conquests to reinforce sales during high-end season aligned with Commercial and Sell-through priorities to boost sales performance (Mother’s Day, Father’s Day, and Christmas).
• Define and monitor the online sales strategy (e-commerce and pure players) in coordination with the E-KAM.

We'd love to meet you if you...

Experience:

3-5 years of experience in product management (Luxury Retail & Fashion).

Education:

Marketing, Business Management, International Relationships.

Languages:

English: Conversational skills.

Skills:

Planning, organization, results oriented, innovation, solving problems, communication, numerical analysis, teamwork.