Product Manager Ch Fragrance

Puig; Xico; On-site; MXN 500,000 - 800,000; Full time

Job summary

Puig in Mexico is seeking a Marketing Manager to lead 360 marketing campaigns for luxury fragrances, coordinating with Trade Marketing, Retail, Commercial and Operations to raise brand awareness.

You will manage annual budgets for PR, POS activations, and events, analyze brand performance, plan retailer distribution, and lead influencer programs and online strategies with the KAM team.

Qualifications

• 3–5 years of experience in product management (Luxury Retail & Fashion).
• Education: Marketing, Business Management, International Relationships.
• Languages: English conversational.

Responsibilities

• Plan, execute and follow-up marketing campaigns according to global guidelines.
• Annual budget administration for PR activities, POS animations and events.
• Analyze and plan brand portfolio for local market.
• Analyze and report on sales based on NPD to HQ teams; identify strengths/areas for development.
• Plan influencer marketing events and media campaigns with Media & Communications teams.
• Coordinate actions with Sell-Through team to improve customer experience at POS.
• Create and follow up RFQs to ensure timely POS materials for activations.
• Define education strategy with Training team for BA's/Experts knowledge on launches and fragrance culture.
• Design and validate annual distribution per retailer with Operations team.
• Develop and follow-up special conquests to boost sales in high-end seasons (Mother’s Day, Father’s Day, Christmas).
• Define and monitor online sales strategy with the E-KAM.

Skills

Planning

Organization

Results oriented

Innovation

Problem solving

Communication

Numerical analysis

Teamwork

Education

Marketing

Business Management

International Relations

Job description

The Opportunity

Plan and execute marketing plans to elevate awareness of the brand according to HQ guidelines, considering 360 campaigns in coordination with different teams (Trade Marketing, Retail, Commercial and Operations).

About the role

• Plan, execute and follow-up marketing campaigns according to global guidelines.
• Annual budget administration for the realization of marketing plan: PR activities, animations within POS and special events.
• Analysis and planning of brand portfolio according to the local market.
• Analysis and report on sales based on NPD to HQ teams, identifying strengths and development areas of the brand.
• Planning and coordinating the influencer marketing events and media campaigns with Media & Communications teams according to global brand guidelines.
• Planning of actions in collaboration with Sell-Through team based on detected areas to improve customer experience in the POS.
• Creation and follow-up of RFQ´s to ensure timely availability of POS materials for activations according to Marketing plan.
• Define education strategy with Training team to reinforce BA's / Experts knowledge on new launches and fragrance culture.
• Design and validate annual distribution per retailer in collaboration with the Operations team.
• Develop and follow-up special conquests to reinforce sales during high-end season aligned with Commercial and Sell-through priorities to boost sales performance (Mother’s Day, Father’s Day, and Christmas).
• Define and monitor the online sales strategy (e-commerce and pure players) in coordination with the E-KAM.

We'd love to meet you if you...

Experience:

3-5 years of experience in product management (Luxury Retail & Fashion).

Education:

Marketing, Business Management, International Relationships.

Languages:

English: Conversational skills.

Skills:

Planning, organization, results oriented, innovation, solving problems, communication, numerical analysis, teamwork.