Events & Sponsorships Sr. Analyst (Experiences Sr. Analyst)

Mercedes-Benz México; Ciudad de México; Presencial; MXN 700.000 - 950.000; Jornada completa

Descripción de la vacante

Mercedes-Benz México is seeking a Manager of Events & Sponsorships in CDMX to lead the development, planning and execution of high‑impact brand experiences that reinforce the luxury positioning, strengthen customer loyalty, and drive meaningful engagement.

You will manage cross‑functional teams, budgets, and partner negotiations, identify sponsorship opportunities, and ensure alignment with the annual marketing plan and product priorities across Advertising, Communications, Retail and Customer

Formación

• Bachelor in Marketing/Communication or related.
• 3–5 years of experience in marketing, event management, or sponsorships.
• Experience with advertising, events or experiential agencies.
• Knowledge of Event marketing KPIs, event coordination and production.

Responsabilidades

• Lead planning, development and execution of brand experiences and events.
• Coordinate cross-functional teams and stakeholders involved in each event.
• Oversee execution, budgets and timelines, ensuring quality and alignment with processes.

Conocimientos

Event management

Sponsorship planning

Budget management

Cross-functional collaboration

Educación

Bachelor's in Marketing/Communication

Descripción del empleo

Drive the strategic development and management of Events & Sponsorships initiatives in alignment with the annual Mercedes-Benz marketing plan, contributing to the achievement of brand and business objectives.

Lead the ideation, pitching, planning, and execution of distinctive, high-impact brand experiences that reinforce Mercedes-Benz's luxury positioning, strengthen customer loyalty, and create meaningful engagement. Leverage events and strategic partnerships to generate sales prospecting opportunities, brand visibility, and relevant content, ensuring alignment with product priorities and the overall communication strategy.

Day to day (main tasks):

Event Development & Management

• Lead the planning, development, and execution of brand experiences and events, ensuring alignment with the brand strategy and business objectives.
• Coordinate cross-functional teams and internal stakeholders involved in each event, clearly defining roles, responsibilities, deliverables, and timelines.
• Oversee the execution of assigned activities, ensuring compliance with established company processes, quality standards, deadlines, and budget requirements.
• Monitor event progress and proactively identify risks, opportunities, and areas requiring follow-up to ensure successful execution.

Sponsorships Development & Management

• Identify and evaluate collaboration and sponsorship opportunities that can contribute to the brand's marketing strategy and business objectives.
• Analyze sponsorship proposals based on strategic fit, target audience, brand value, visibility, benefits, and overall business potential. Negotiate participation terms and benefits.
• Coordinate and document the sponsorship evaluation, approval, negotiation, and execution processes, ensuring proper follow-up with internal and external stakeholders.

Budget Management

• Manage and monitor the annual Events & Sponsorships budget, ensuring effective allocation and control of resources, while identifying opportunities for cost efficiencies.

Cross-Functional Collaboration

• Develop and coordinate initiatives in collaboration with Advertising, Communications, Retail, Customer Service, and other relevant areas to ensure an integrated customer and brand experience.
• Bachelor in Marketing/Communication or related.
• Experience: 3-5 years of experience in marketing, event management, sponsorship plans.
• Advertising, event or experiential agencies management.
• Areas of KnowledgeEvent marketing KPI's, Events coordination and production.
• Location: CDMX (Santa Fe).
• Local contract applies.
• Relocation assistance will not be provided for this position.

The power of being unique.

Diversity & Inclusion at Mercedes-Benz. We attract and value a diverse workforce to drive innovation and reflect our global customers and environments in which we operate. We embrace the uniqueness of every team member and are committed to promoting an inclusive culture with equal opportunities for success. We enable our teams to bring their diverse experiences, skills and perspectives to build the world´s most desirable cars for a sustainable future. When choosing our talent we focus on their abilities and do not discriminate based on ethnic origin, nationality, gender, age, disability, social condition, health condition, religion, immigration status, opinions, sexual preference, marital status, university or appearance.