Marketing Manager

Continental; Santiago de Querétaro; On-site; MXN 167,400 - 279,000; Full time

Job summary

Continental in Santiago de Querétaro is seeking a skilled marketing leader to develop and execute comprehensive marketing strategies that align with business objectives. The role demands strong leadership to manage the marketing department and conduct extensive market analysis.

Candidates should possess a Bachelor's degree in Marketing, fluency in English, and at least 7 years of experience in Sales or Marketing. This position is key for optimizing brand presence and achieving organizational goals.

Qualifications

• Bachelor's degree in Marketing or related field.
• Fluent in English is required.
• At least 7 years of experience in Sales or Marketing.

Responsibilities

• Develop and execute marketing strategies to drive brand awareness.
• Lead the marketing department with accountability for team performance.
• Conduct market analysis to inform strategic decision-making.
• Manage marketing budgets and ensure ROI.
• Collaborate with sales to develop pricing strategies.
• Direct advertising campaigns and promotional initiatives.

Skills

Fluent English

Team management

Marketing strategy development

Market analysis

Education

Bachelor's degree in Marketing or related

Job description

Key Responsibilities

• Develop and execute comprehensive marketing strategies that drive brand awareness and directly support organizational business objectives
• Lead the marketing department with accountability for team performance, strategic direction, and resource optimization
• Conduct rigorous market analysis, including demand assessment and competitive intelligence, to inform strategic decision‑making
• Establish and manage marketing budgets with full accountability for expenditures, ROI analysis, and profit‑loss projections
• Collaborate with the sales department to develop evidence‑based pricing strategies that maximize profitability and market share while maintaining customer satisfaction
• Direct the development and execution of integrated advertising campaigns and promotional initiatives
• Establish and maintain brand positioning and awareness across all marketing channels
• Oversee social media and content marketing strategy to ensure consistent brand messaging and audience engagement
• Identify and qualify potential customer segments to support lead generation and sales pipeline development
• Coordinate all marketing projects from conception through completion, ensuring alignment with organizational goals
• Manage the planning and execution of company conferences, trade shows, and strategic events
• Develop comprehensive product and service offerings documentation for internal and external stakeholders

Additional Information

Continental we are committed to building an inclusive and discrimination‑free ecosystem in Mexico, these principles are rooted in our corporate philosophy and culture. Therefore, it is totally forbidden to request a pregnancy or HIV test as part of our selection processes.

Qualifications

• Bachelor´s degree in Marketing or related
• Fluent level of English
• At least 7 years of experience in Sales / Marketing
• Previous experience managing teams
• Desirable experience in Retail, Communication, Branding or related.