Especialista en Comercio Electrónico en Guadalajara

Placements24; Región Centro; Hybrid; MXN 320,000 - 420,000; Full time

Benefits offered by this job

Health insurance

Professional development

Hybrid work model

Job summary

Placements24 seeks an E-commerce Specialist to optimize online sales channels, manage product listings, and enhance the customer journey for a Guadalajara-based client. The role focuses on driving online revenue, improving UX, and leveraging data analytics to boost conversions.

The ideal candidate will have hands-on experience with Shopify or WooCommerce, SEO/SEM, and email marketing, plus strong analytical and collaboration skills.

Qualifications

• Experience in e-commerce management or digital marketing.
• Familiarity with Shopify or WooCommerce.
• Proficient in Google Analytics data analysis.
• Knowledge of SEO, SEM, and email marketing.
• Strong communication and project management skills.

Responsibilities

• Optimize product listings including descriptions, pricing, and imagery.
• Improve website usability and conversion rates.
• Analyze sales, traffic, conversion rates, and CAC.
• Plan and execute digital marketing campaigns (SEO, SEM, email marketing, social media).
• Collaborate with marketing and content teams to develop product descriptions.
• Manage inventory and coordinate with fulfillment partners.
• Stay updated on e-commerce best practices and industry trends.
• Provide customer support for online inquiries related to orders and experience.
• Identify upsell and cross-sell opportunities through website features.

Skills

E-commerce management

Merchandising

Digital marketing

Data analytics

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Shopify

WooCommerce

Google Analytics

SEO

Email marketing tools

Job description

About the Role

Our client, a thriving e-commerce business based in Guadalajara, Jalisco, is looking for a skilled E-commerce Specialist to optimize online sales channels and enhance the customer journey. This role is crucial for driving online revenue, managing product listings, and implementing strategies to improve user experience and conversion rates. The ideal candidate has a strong understanding of e-commerce platforms, digital marketing principles, and data analysis. You will play a key role in managing day-to-day e-commerce operations, ensuring smooth transactions, and staying ahead of industry trends. This hybrid position offers the flexibility to work from home and collaborate in our Guadalajara office, fostering a productive and balanced work environment. Join an innovative company and contribute to its digital growth in the Jalisco region.

Key Responsibilities

• Manage and optimize product listings on the e-commerce platform, including descriptions, pricing, and imagery.
• Implement strategies to improve website usability, customer experience, and conversion rates.
• Monitor and analyze e-commerce performance metrics, such as sales, traffic, conversion rates, and customer acquisition costs.
• Plan and execute digital marketing campaigns (SEO, SEM, email marketing, social media) to drive traffic and sales.
• Collaborate with the marketing and content teams to develop engaging product descriptions and promotional materials.
• Manage inventory levels and coordinate with fulfillment partners to ensure timely order processing and delivery.
• Stay updated on e-commerce best practices, emerging technologies, and competitor activities.
• Provide customer support for online inquiries and issues related to orders and website experience.
• Identify opportunities for upselling and cross-selling through website features and marketing efforts.

Requirements

Proven experience in e-commerce management, online merchandising, or a related digital marketing role. Strong understanding of e-commerce platforms (e.g., Shopify, WooCommerce) and principles. Proficiency in analyzing e-commerce data using tools like Google Analytics. Experience with SEO, SEM, and email marketing strategies. Excellent written and verbal communication skills. Strong organizational and project management skills. Ability to work independently and collaboratively in a hybrid work setting. Bachelor's degree in Marketing, Business, Information Technology, or a related field is preferred. Willingness to work a hybrid schedule in Guadalajara, Jalisco.

Benefits

This role offers a competitive salary with potential for performance-based bonuses. Employees receive comprehensive health insurance, opportunities for professional development, and access to training programs. The hybrid work model in Guadalajara provides flexibility and supports a healthy work-life balance. Join a creative and dynamic team committed to delivering exceptional online experiences. Be part of a growing company in the vibrant Jalisco tech and e-commerce landscape.