Digital Media Manager: Campaign Planning & Optimization

DiDi Chuxing; Ciudad de México; Híbrido; MXN 1.018.000 - 1.527.000; Jornada completa

Descripción de la vacante

DiDi Global Inc. is seeking an Online Media Manager to own the planning, execution, optimization and measurement of digital media campaigns across our mobility platform.

You will translate briefs into actionable media plans and collaborate with Channel Managers, Marketing teams, Creative teams, Analytics and our media agency to ensure campaigns are implemented, monitored and optimized for performance and business impact.

Formación

• 3–5 years of experience in digital media planning or similar roles.

Responsabilidades

• Translate campaign briefs into actionable digital media plans.
• Coordinate campaign setup with media agencies and internal stakeholders.
• Validate audiences, formats, placements, creative assets, tracking and parameters before launch.
• Monitor campaign performance and optimization throughout the lifecycle.
• Analyze results and translate insights into recommendations.

Conocimientos

Digital media planning

Data analysis

Campaign optimization

Excel / Google Sheets

Communication skills

English proficiency

Herramientas

Meta

Google Ads

YouTube

TikTok

Programmatic media

Descripción del empleo

DiDi Global Inc. is seeking an Online Media Manager to own the planning, execution, optimization and measurement of digital media campaigns across our mobility platform.

You will translate briefs into actionable media plans and collaborate with Channel Managers, Marketing teams, Creative teams, Analytics and our media agency to ensure campaigns are implemented, monitored and optimized for performance and business impact.