Digital Media Campaign Lead
DiDi Global
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Descripción de la vacante
DiDi Global is seeking an Online Media Manager to own planning, execution, optimization and measurement of digital media campaigns across our mobility and delivery platforms. You will translate campaign briefs into actionable plans and work with Channel Managers, Marketing, Creative, Analytics and our agency partners to drive results.
You will ensure campaigns are properly planned, implemented, monitored and optimized, turning performance into insights that influence future media decisions.
Formación
- 3-5 years of experience in digital media planning or similar roles.
- Hands-on understanding of major digital platforms (Meta, Google Ads, YouTube, TikTok).
- Experience creating and executing digital media plans across multiple objectives.
- Strong grasp of media metrics (Reach, Frequency, CPM, CPC, CTR, CPA).
- Ability to analyze performance and translate data into actionable insights.
Responsabilidades
- Translate briefs into actionable digital media plans.
- Develop audience, channel, format and investment recommendations.
- Coordinate with Senior/Channel Managers to align with media strategy.
- Monitor performance and optimize campaigns across lifecycles.
- Analyze results and translate learnings into future recommendations.
Conocimientos
Herramientas
Descripción del empleo
DiDi Global is seeking an Online Media Manager to own planning, execution, optimization and measurement of digital media campaigns across our mobility and delivery platforms. You will translate campaign briefs into actionable plans and work with Channel Managers, Marketing, Creative, Analytics and our agency partners to drive results.
You will ensure campaigns are properly planned, implemented, monitored and optimized, turning performance into insights that influence future media decisions.
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