Digital Media Planner & Optimization Lead

Didi; Ciudad de México; Presencial; MXN 420.000 - 660.000; Jornada completa

Descripción de la vacante

DiDi Global Inc. seeks an Online Media Manager to lead planning, execution, optimization and measurement of digital media campaigns. You will translate briefs into actionable plans and collaborate with Channel Managers, Marketing, Creative and Analytics to drive results.

Based in Mexico City, the role requires strong digital media fundamentals, analytical thinking, and attention to detail to improve future media decisions across markets.

Formación

• 3-5 years of experience in digital media planning, media agencies, or similar roles.
• Hands on understanding of major digital media platforms such as Meta, Google Ads, YouTube, TikTok and programmatic media.
• Experience developing and executing digital media plans across different campaign objectives.
• Strong understanding of digital media metrics including Reach, Frequency, CPM, CPC, CTR, VTR, CPA and conversion metrics.
• Ability to analyze campaign performance and translate data into insights and recommendations.
• Experience working with campaign budgets, investment pacing and media performance reporting.
• Strong attention to detail and ability to manage multiple campaigns and stakeholders simultaneously.
• Strong communication and presentation skills.
• English proficiency sufficient to collaborate with regional and global teams.

Responsabilidades

• Translate campaign briefs and marketing objectives into actionable digital media plans.
• Support the development of audience, channel, format and investment recommendations based on campaign objectives.
• Work with Senior Media Managers and Channel Managers to ensure media plans follow the overall media strategy and channel best practices.
• Integrate relevant business, market, audience and historical campaign learnings into media recommendations.
• Ensure digital media planning is connected with the broader integrated campaign and other relevant media channels.
• Coordinate campaign setup and implementation with media agencies, Channel Managers and internal stakeholders.
• Validate that audiences, formats, placements, creative assets, tracking and campaign parameters are correctly implemented before launch.
• Coordinate creative asset requirements and ensure media specifications and deadlines are met.
• Maintain visibility of campaign status, timelines, deliverables and potential execution risks.
• Ensure campaigns are launched according to the approved media strategy and plan.
• Monitor campaign performance and investment pacing throughout the campaign lifecycle.
• Identify performance opportunities and work with Channel Managers and media agencies to implement optimizations.
• Evaluate performance across audiences, placements, formats, creatives and other relevant media variables.
• Escalate performance deviations, implementation issues or opportunities that require strategic decisions.
• Support testing initiatives across audiences, creatives, formats and media tactics.
• Track campaign performance against agreed media and marketing KPIs.
• Analyze results to understand what worked, what did not and why.
• Go beyond media delivery metrics to identify potential connections between media performance and marketing or business outcomes.
• Translate campaign results into clear insights and actionable recommendations.
• Develop post-campaign analyses and consolidate learnings that can improve future campaigns.
• Share relevant learnings across campaigns, markets and business units.

Conocimientos

Digital media planning

Major platforms

Campaign budgeting

Analytics & insights

Reporting & visualization

English proficiency

Herramientas

Excel

Google Sheets

Descripción del empleo

DiDi Global Inc. seeks an Online Media Manager to lead planning, execution, optimization and measurement of digital media campaigns. You will translate briefs into actionable plans and collaborate with Channel Managers, Marketing, Creative and Analytics to drive results.

Based in Mexico City, the role requires strong digital media fundamentals, analytical thinking, and attention to detail to improve future media decisions across markets.