Digital Content Tagging & Analytics Analyst

Banamex; Estado de México; On-site; MXN 420,000 - 700,000; Full time

Job summary

The Digital Content Intmd Analyst at Citi is a developing professional role focused on content performance. You will work with internal partners to optimize content against KPIs, manage content calendars, and support paid/owned content distribution.

You will analyze data from analytics tools, ensure accuracy of tracking, and collaborate with global teams to align content with Citi objectives. Strong communication and attention to detail are essential.

Qualifications

• Bachelor's degree or equivalent experience.
• 1–3 years of experience in tagging, digital analytics or marketing technology implementation.
• Experience with agile methodologies (Scrum, Kanban) – desirable.
• Experience with tag managers (GTM, Adobe Launch Tealium, Ensighten).
• Experience with digital analytics platforms (Adobe Analytics, Google Analytics).
• Understanding of data layers, variables, events and tracking parameters.
• Experience with debugging and traffic validation tools.
• Solid knowledge of HTML, JavaScript and DOM.

Responsibilities

• Work with internal content partners to ensure content serves business objectives and meets KPIs.
• Create content and oversee the content calendar and editing of content.
• Support paid/owned/earned content amplification and distribution.
• Ensure compliance with business, legal and compliance review of content and imagery.
• Provide recommendations with agency partners to ensure content is engaging and optimized for search.
• Track analytics and optimize content to meet traffic/engagement goals and KPIs.
• Support partnership pilot programs and collaborate with internal stakeholders to optimize content and distribution.
• Collaborate to build a media plan with agency partners to distribute content to target audiences.
• Support consumer strategy and pilots, coordinating with global teams.
• Utilize paid channels including social media and syndication partners for content topics.

Skills

Agile methodologies

Data analysis

Communication skills

Collaboration

Education

Bachelors/University degree or equivalent experience

Tools

GTM

Adobe Launch

Tealium

Ensighten

Adobe Analytics

Google Analytics

HTML

JavaScript

DOM

Job description

The Digital Content Intmd Analyst at Citi is a developing professional role focused on content performance. You will work with internal partners to optimize content against KPIs, manage content calendars, and support paid/owned content distribution.

You will analyze data from analytics tools, ensure accuracy of tracking, and collaborate with global teams to align content with Citi objectives. Strong communication and attention to detail are essential.