Analista de Contenido Digital & Proyectos Web

Citigroup Inc.; Ciudad de México; On-site; MXN 420,000 - 660,000; Full time

Job summary

Citigroup Inc. in Mexico City seeks a Digital Content Intmd Analyst to support content strategy across paid/owned/earned channels. You will partner with internal teams to deliver content that meets KPIs, edit content, and manage calendars.

You will monitor analytics, optimize traffic, collaborate with agencies, and ensure compliance. A 2–5 year track record in content marketing and a Bachelor's degree are required, with opportunities to grow within Citi's global marketing ecosystem.

Qualifications

• 2-5 years of experience in content marketing, content writing/editing, and/or related experiences and internships
• Bachelor's degree or equivalent experience required

Responsibilities

• Work with internal content partners to ensure content is serving business objectives and meeting key performance indicators (KPIs)
• Create content and provide oversight of the content calendar for those topics and editing of content
• Support relevant paid/owned/earned content amplification opportunities and content distribution
• Ensure compliance with business, legal and compliance review of content and imagery
• Provide recommendations with agency partners to ensure that content is engaging, accurate and optimized for search
• Track analytics and optimize content to ensure that traffic/engagement goals and program KPIs are being met
• Support specific partnership pilot programs and work with internal stakeholders to optimize content and distribution
• Collaborate to build a media plan with agency partners to strategically distribute content to target audiences
• Support consumer strategy and pilots, as assigned, working to partner and share learnings with global teams
• Utilize paid channels including social media and syndication partners that effectively align with content topics
• Understand and support quarterly paid media budget and manage marketing programs to determine best marketing channels for content
• Build targeted audience profiles and segments, as assigned, that strategically align with Citi produced content
• Manage retargeting strategy to reach existing Citi customers
• Demonstrate return on investment of content and provide leadership with data that supports need for ongoing content investment
• Partner with vendors to produce content that aligns with Citi goals and deliver content to targeted audience
• Work cross-functionally to develop partnership agreements in accordance with requirements of internal stakeholders
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Skills

Content marketing

Content writing/editing

Education

Bachelor's degree or equivalent experience

Job description

Citigroup Inc. in Mexico City seeks a Digital Content Intmd Analyst to support content strategy across paid/owned/earned channels. You will partner with internal teams to deliver content that meets KPIs, edit content, and manage calendars.

You will monitor analytics, optimize traffic, collaborate with agencies, and ensure compliance. A 2–5 year track record in content marketing and a Bachelor's degree are required, with opportunities to grow within Citi's global marketing ecosystem.