Digital Content Tagging & Analytics Analyst

Citigroup Inc.; Ciudad de México; On-site; MXN 360,000 - 540,000; Full time

Job summary

Citigroup Inc. is seeking an early-career Digital Content Intmd Analyst in Mexico City to support content strategy, creation, and optimization.

You will work with internal partners to ensure content drives business objectives, manage calendars, and help amplify content across paid, owned, and earned channels. The role requires 2–5 years in content marketing or related fields, with strong HTML/JavaScript knowledge and familiarity with tag managers and analytics platforms.

Qualifications

• 2-5 years of experience in content marketing, content writing/editing, and/or related experiences and internships.
• Bachelor's degree or equivalent experience.
• Knowledge of HTML, JavaScript and DOM.
• Experience with tag managers (GTM, Adobe Launch Tealium, Ensighten).
• Experience with digital analytics platforms (Adobe Analytics, Google Analytics).
• Understanding of data layers, variables, events and tracking parameters.
• Use of web traffic debugging/validation tools.
• Agile work methodologies is desirable.

Responsibilities

• Work with internal content partners to ensure content aligns with business objectives and KPIs.
• Create content and manage content calendar and editing for topics.
• Support paid/owned/earned content amplification and distribution.
• Ensure compliance with business, legal and compliance reviews of content and imagery.
• Provide recommendations with agency partners to optimize content for search and engagement.
• Track analytics and optimize content to meet traffic and KPI goals.
• Collaborate on partnership pilots and optimize content distribution.
• Develop media plans with agency partners for targeted distribution.
• Support consumer strategy and pilots with global teams.

Skills

Content marketing

Content writing/editing

Agile methodologies

Communication

Education

Bachelor's degree or equivalent experience

Tools

HTML

JavaScript

DOM

GTM

Adobe Launch

Tealium

Ensighten

Adobe Analytics

Google Analytics

Job description

Citigroup Inc. is seeking an early-career Digital Content Intmd Analyst in Mexico City to support content strategy, creation, and optimization.

You will work with internal partners to ensure content drives business objectives, manage calendars, and help amplify content across paid, owned, and earned channels. The role requires 2–5 years in content marketing or related fields, with strong HTML/JavaScript knowledge and familiarity with tag managers and analytics platforms.