BANAMEX- Desarrollador Junior Adobe Experience Manager

Citigroup Inc.; Ciudad de México; On-site; MXN 240,000 - 420,000; Full time

Job summary

Citigroup Inc. is seeking a Digital Content Analyst 2 to monitor, analyze, and improve digital content to meet business goals. You will collaborate with internal partners, manage content calendars, and ensure compliance with policies while leveraging analytics to drive improvements.

The role emphasizes building audience segments, supporting media distribution, and partnering with global teams to share insights and optimize content strategy. Strong CMS and front-end exposure is beneficial.

Qualifications

• 0-2 years of experience and/or internships in writing, editing and producing digital content
• Bachelor’s/University degree or equivalent experience
• Desirable exposure to CMS like AEM, WordPress, Drupal or other corporate CMS

Responsibilities

• Work with internal content partners to ensure content is serving business objectives and meeting KPIs
• Create content, as assigned, for specific pillars, including oversight of the content calendar and editing
• Ensure compliance with business, legal and compliance review of content and imagery
• Review and optimize analytics to meet traffic/engagement goals and program KPIs
• Support the media plan and collaborate with agency partners to distribute content to target audiences
• Support consumer strategy and pilots by sharing learnings with global teams
• Build audience profiles and segments aligned with Citi-produced content
• Support retargeting strategies to reach Citi customers across cards and bank audiences
• Provide leadership with data to justify ongoing content investment
• Support campaigns for large-scale media partnerships to deliver aligned content

Education

Bachelor’s/University degree or equivalent experience

Engineering or degree in Systems/Computing or related

Recent graduate with internship in front-end development

Tools

HTML5

CSS3/SASS/LESS

JavaScript (ES6+)

Git/GitHub/GitLab

REST API/JSON

Job description

The Digital Content Analyst 2 is a developing professional role. Applies specialty area knowledge in monitoring, assessing, analyzing and/or evaluating processes and data. Identifies policy gaps and formulates policies. Interprets data and makes recommendations. Researches and interprets factual information. Identifies inconsistencies in data or results, defines business issues and formulates recommendations on policies, procedures or practices. Integrates established disciplinary knowledge within own specialty area with basic understanding of related industry practices. Good understanding of how the team interacts with others in accomplishing the objectives of the area. Develops working knowledge of industry practices and standards. Limited but direct impact on the business through the quality of the tasks/services provided. Impact of the job holder is restricted to own team.

Responsibilities:

• Work with internal content partners to ensure content is serving business objectives and meeting key performance indicators (KPIs)
• Create content, as assigned, for specific pillars, including oversight of the content calendar for those topics and editing of content
• Ensure compliance with business, legal and compliance review of content and imagery
• Review and continuously monitor analytics and optimize content to ensure that traffic/engagement goals and program KPIs are being met
• Support the media plan and work with agency partners to strategically distribute content to target audiences
• Support consumer strategy and pilots by working to partner and share learnings with global teams
• Build targeted audience profiles and segments, as assigned, that strategically align with Citi produced content
• Support retargeting strategy to reach existing Citi customers across cards and bank audiences
• Provide leadership with data that supports need for ongoing content investment
• Support campaigns for large-scale media partnerships to effectively produce content that aligns with Citi goals and deliver content to targeted audience
• Work cross-functionally to develop partnership agreements in accordance with requirements of internal stakeholders
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 0-2 years of experience and/or internships in writing, editing and producing digital content

Education:

• Bachelor’s/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

• Ingeniería o Licenciatura en Sistemas, Computación o afín.
• Recién egresado con prácticas en desarrollo web front‑end.
• Deseable participación en proyectos con AEM, WordPress, Drupal u otro CMS corporativo.
• Conocimientos clave: HTML5, CSS3 (SASS/LESS), JavaScript (ES6+)
• Control de versiones (Git, GitHub/GitLab)
• Conocimientos básicos de API REST, JSON, SEO técnico y accesibilidad.
• Deseable: fundamentos React, Angular o Vue.js
• Familiaridad con Adobe Experience Manager (AEM Sites, Templates, Componentes, Clientlibs).

Most Relevant Skills

Please see the requirements listed above.

Job Family Group:

Marketing

Job Family:

Digital & Social Media Marketing

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View Citi’s EEO Policy Statement and the Know Your Rights poster.