Data Ingestion & Insights Engineer

Capgemini Engineering; Aguascalientes; On-site; MXN 300,000 - 520,000; Full time

Job summary

Capgemini Engineering in Mexico is seeking a digital analyst to analyze and interpret data from digital platforms to gain insights into user behavior, optimize performance, and inform data-driven decision-making.

You will focus on pre-campaign analysis, understanding key customer journeys and segments across digital channels to provide recommendations on how to personalize and optimize cross-channel strategy to improve customer engagement and drive sales.

Qualifications

• Experience analyzing data from digital platforms.
• Ability to translate insights into actionable recommendations for marketing and product teams.

Responsibilities

• Perform pre-campaign analysis to identify key customer journeys and segments across digital channels.
• Provide recommendations to personalize and optimize cross-channel strategy to improve engagement and drive sales.

Skills

Data analysis

Job description

Job Description

The role of a digital analyst involves analyzing and interpreting data from digital platforms to gain insights into user behavior, optimize performance, and inform data-driven decision-making

Job Description - Grade Specific

Responsible for pre campaign analysis, understanding key customer journeys and segments across digital channels to provide recommendations on how to personalize and optimize cross channel strategy to improve customer engagement and drive sales.