Experto en Adobe Target: A/B Testing y Personalización

Citigroup Inc.; Ciudad de México; On-site; MXN 360,000 - 480,000; Full time

Job summary

Citi is seeking a Digital Content Intmd Analyst to join our marketing team in Mexico City. The role involves partnering with content creators to ensure content meets business objectives and KPIs, managing calendars, and guiding distribution across paid, owned, and earned media.

The candidate will analyze performance data, optimize content for engagement, and work with agency partners to maximize ROI while ensuring compliance with privacy and governance standards.

Qualifications

• 2-5 years of experience in content marketing, content writing/editing, and/or related experiences and internships.
• Bachelor's degree or equivalent experience.
• Experience with Adobe Target and analytics tools; familiarity with AAM is a plus.
• Knowledge of HTML, CSS, and JavaScript is desirable for interpreting or adjusting experiences.

Responsibilities

• Collaborate with internal content partners to ensure content supports business objectives and KPIs.
• Create and manage content calendar; edit content as needed.
• Support content amplification and distribution across paid/owned/earned channels.
• Ensure content compliance with legal and brand guidelines.
• Analyze content performance and optimize to meet traffic and engagement goals.
• Coordinate with agencies to optimize distribution and content relevance.
• Develop media plans with agency partners to reach target audiences.

Skills

Content marketing

Data analysis

Editing/writing

Education

Bachelor's degree or equivalent

Tools

Adobe Target

Adobe Analytics

Adobe Audience Manager

Excel/Power BI

Job description

Citi is seeking a Digital Content Intmd Analyst to join our marketing team in Mexico City. The role involves partnering with content creators to ensure content meets business objectives and KPIs, managing calendars, and guiding distribution across paid, owned, and earned media.

The candidate will analyze performance data, optimize content for engagement, and work with agency partners to maximize ROI while ensuring compliance with privacy and governance standards.