Digital Communications Ecosystem Lead

Siemens; Ciudad de México; On-site; MXN 900,000 - 1,500,000; Full time

Job summary

Siemens is seeking a Senior Digital Communications professional in Mexico City to shape and optimize the regional digital ecosystem. You will drive websites, social channels, integrated campaigns and live events, aligning priorities with business goals and measurable outcomes.

You will lead content creation, localization and optimization, oversee analytics dashboards, and coordinate with Global and regional teams to ensure consistent, on‑brand experiences across all touchpoints.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, Business or related field.
• Minimum five years of experience in digital communications or integrated marketing.
• Proven track record of planning and optimizing integrated digital initiatives with measurable results.
• Hands‑on experience across social media, web content, campaigns, marketing automation, analytics and digital event production.
• Experience delivering webinars, live streams or hybrid productions and coordinating with agencies.
• Professional fluency in English and Spanish.

Responsibilities

• Shape, execute and optimize the regional digital communications ecosystem across websites, social, campaigns and events.
• Translate priorities into measurable experiences that strengthen Siemens positioning.
• Coordinate content creation, localization, publication and optimization to ensure accessibility and discoverability.
• Lead regional social media strategy, editorial calendars and channel activation.
• Develop dashboards and performance reports; drive data‑driven improvements.
• Manage end‑to‑end planning and production of regional webinars, live streams and hybrid events.

Skills

Digital communications

Digital marketing

Campaign management

Web content management

Social media

Analytics

Events / webinars

English & Spanish fluency

Education

Bachelor's degree in Marketing, Communications, Digital Media, Business or related

Tools

Sprinklr

Oracle Eloqua

Contentful

Amplify

Job description

Siemens is seeking a Senior Digital Communications professional in Mexico City to shape and optimize the regional digital ecosystem. You will drive websites, social channels, integrated campaigns and live events, aligning priorities with business goals and measurable outcomes.

You will lead content creation, localization and optimization, oversee analytics dashboards, and coordinate with Global and regional teams to ensure consistent, on‑brand experiences across all touchpoints.