Dealer Network Manager

CHERY; Ciudad de México; On-site; MXN 1,800,000 - 2,400,000; Full time

Job summary

CHERY is seeking a seasoned Retail Network Director to drive the nationwide expansion of its automotive dealer network. You will lead end-to-end network development—from identifying potential dealers to signing agreements and opening stores—while ensuring adherence to the brand’s VI/SI standards and rapid responsiveness to market dynamics.

You will manage cross-functional teams, maintain strong dealer relationships, and travel frequently across the region.

Qualifications

• Bachelor degree or above in marketing, commercial management, economics, automotive engineering or machinery engineering.
• More than 10 years of work experience in automobile retail network, more than 5 years as retail network director.
• Abundant resources and relationship with dealer group and dealers.
• Strong communication, planning and execution abilities; risk under pressure and initiative.

Responsibilities

• Lead formulation of retail network strategy and execution plan.
• Lead commercial negotiation with dealer group and expand retail network to achieve business goals for brand and partners.
• End-to-end network building from prospecting dealers to grand openings.
• Activate retail locations and ensure compliance with brand VI/SI standards.
• Provide timely market and competitor analyses to adapt strategy.
• Monitor and evaluate retail network performance and propose improvements.
• Plan and execute pop-up exhibitions including site selection and opening ceremonies.

Education

Bachelor degree or above in marketing, commercial management, economics, automotive engineering or machinery engineering

Job description

• According to HQ strategic plan and budget, lead the formulation of retail network strategy and execution plan.
• Lead the commercial negotiation with dealer group and lead retail network expansion in the whole territory to ensure the achievement of the business goals of both the brand and retail partners.
• Lead end-to-end network building from identifying and prospecting potential dealers and dealer group, evaluating and qualifying intended dealers, sign agreement to store grand opening.
• Lead the build-up activation of retail locations and ensure compliance with the brands retail VI/SI standards on an ongoing basis.
• Provide timely and insightful analysis report of market and main competitors to adapt strategy and action plan.
• Lead the monitoring and evaluation of retail network, to provide analysis report and suggestion, to negotiate and achieve improvement.
• Lead the plan and execution of pop-up exhibitions, including site selection, decoration materials and installation, opening ceremony, leads collection.

Qualifications:

• Bachelor degree or above, major in marketing, commercial management, economics, automotive engineering or machinery engineering.
• More than 10 years of work experience in automobile retail network, more than 5 years as retail network director. Successful network building up and management.
• Abundant resources and relationship with dealer group and dealers.
• Excellent management skills, preferably in projects involving site selection, architecture / construction approval processes and implementation of franchise standards.
• Strong communication and coordination ability, planning ability and execution ability; relationship establishment and maintenance capabilities.
• Strong ability to withstand pressure; strong subjective initiative, daring to innovate and break through.
• Language requirement: English as working language.
• Flexibility to travel throughout the Region.