Channel Marketing & Shopper Activation Manager

Brown-Forman; Guadalajara; Presencial; MXN 900 000 - 1 500 000; Tempo integral

Resumo da oferta

Brown-Forman is seeking a Customer Marketing & Execution Channel Manager to maximize brand prominence and deliver standout shopper experiences at the point of sale and during events in Mexico. You will safeguard the BF way of brand building, ensure timely reporting and optimize plan delivery across assigned channels and accounts.

The ideal candidate will operate with integrity, align with BF principles, and drive Take Away growth in wholesale, retail, on-premise or DSD environments,

Qualificações

• Bachelor of Business Administration, Marketing, Finance degree preferred.
• 3-5 years experience in similar roles.
• Excellent collaboration, communication, coaching and influencing skills.
• Fast-moving Consumer Goods (FMCG) industry experience.
• Strong ability to influence across all levels and to collaborate effectively.
• Ability to work under pressure, meet deadlines and manage multiple projects.
• Strategic and tactical thinking with quantitative insight and KPI-driven mindset.
• Proven leadership and team management capabilities.

Responsabilidades

• Develop annual Trade Marketing and Activation Plans for assigned channels (DSD, Retail, On Premise).
• Manage operating budget allocation with up-to-date data and reporting.
• Support achievement of commercial financial targets against annual budget.
• Coordinate channel planning and ensure accurate implementation of plans.
• Lead customer marketing strategy and activations to deliver volume/value targets.
• Negotiate contracts with third-party providers as needed.
• Collaborate with internal teams to identify opportunities and drive growth.
• Build relationships with customers to strengthen brand presence at POS and events.

Conhecimentos

Collaboration

Communication

Coaching

Influencing

FMCG experience

Strategic thinking

Data analysis

Formação académica

Bachelor of Business Administration/MBA

Descrição da oferta de emprego

Brown-Forman is seeking a Customer Marketing & Execution Channel Manager to maximize brand prominence and deliver standout shopper experiences at the point of sale and during events in Mexico. You will safeguard the BF way of brand building, ensure timely reporting and optimize plan delivery across assigned channels and accounts.

The ideal candidate will operate with integrity, align with BF principles, and drive Take Away growth in wholesale, retail, on-premise or DSD environments,