Customer Marketing and Execution Channel Manager

Brown-Forman; Guadalajara; On-site; MXN 900,000 - 1,500,000; Full time

Job summary

Brown-Forman is seeking a Customer Marketing & Execution Channel Manager to maximize brand prominence and deliver standout shopper experiences at the point of sale and during events in Mexico. You will safeguard the BF way of brand building, ensure timely reporting and optimize plan delivery across assigned channels and accounts.

The ideal candidate will operate with integrity, align with BF principles, and drive Take Away growth in wholesale, retail, on-premise or DSD environments,

Qualifications

• Bachelor of Business Administration, Marketing, Finance degree preferred.
• 3-5 years experience in similar roles.
• Excellent collaboration, communication, coaching and influencing skills.
• Fast-moving Consumer Goods (FMCG) industry experience.
• Strong ability to influence across all levels and to collaborate effectively.
• Ability to work under pressure, meet deadlines and manage multiple projects.
• Strategic and tactical thinking with quantitative insight and KPI-driven mindset.
• Proven leadership and team management capabilities.

Responsibilities

• Develop annual Trade Marketing and Activation Plans for assigned channels (DSD, Retail, On Premise).
• Manage operating budget allocation with up-to-date data and reporting.
• Support achievement of commercial financial targets against annual budget.
• Coordinate channel planning and ensure accurate implementation of plans.
• Lead customer marketing strategy and activations to deliver volume/value targets.
• Negotiate contracts with third-party providers as needed.
• Collaborate with internal teams to identify opportunities and drive growth.
• Build relationships with customers to strengthen brand presence at POS and events.

Skills

Collaboration

Communication

Coaching

Influencing

FMCG experience

Strategic thinking

Data analysis

Education

Bachelor of Business Administration/MBA

Job description

Quote from Hiring Manager

The Customer Marketing & Execution Channel Manager will be accountable for maximizing the prominence of our brand portfolio to deliver the best shopper experience at the POS and events in the assigned channel/accounts and for boosting “Take Away”.
Responsible for safeguarding and facilitating the implementation of BF´s way of brand building, PICOS methodology and the BF’s Commercial way, as well as timely reporting, tracking of implementation while taking corrective actions to optimize plan delivery within assigned channels and accounts.

The ideal candidate will accomplish all this in a compliant manner with a high degree of integrity strictly following all B‑F principles, policies and all applicable Mexican laws.

Meaningful Work From Day One

Master the ways of growing brands and maximizing takeaway in the wholesale/ Retail/ On-Premise or DSD environment in Mexico, always partnering with commercial and marketing areas and following finance and ethics guidelines.

What You Can Expect

• Elaborate annual Trade Marketing and Activation Plans for the assigned channel (DSD, Retail and On Premise), issuing performance reports.
• Ensure an impeccable allocation, management and control of the operating budget, guaranteeing always working with up-to-date quality information.
• Support the delivery of the commercial financial targets versus annual budget.
• Maintain detailed planning of the respective channel up to date.
• Promote multidisciplinary S&I workshops and master the BFWOBB in order to align commercial and marketing inputs.
• Develop insight based shopper programs that maximize Brand Prominence in POS.
• Understand category-specific landscapes and trends, reporting on the forces that shift tactical budgets and strategic direction of accounts.
• Develop and execute strategic plans to accelerate velocity taking into consideration KBHM.
• Accountable for sales performance, strategies and tactics in coordination with Sales, FSO, Finance & Marketing.
• Lead the development of customer marketing strategy to deliver annual volume and value targets via development and implementation of customer strategic activations.
• Lead contract negotiations with 3rd party providers as required.
• Collaborate with internal KSH on identifying business opportunities and developing appropriate tactics and strategies.
• Participate in market & customer visits to identify and develop potential growth opportunities.
• Build close relationships with internal and external KSH to improve effectiveness and efficiency of the Company partnerships.
• Safeguard that brand’s distinctive assets & toolkits are used correctly within marketing programs and ensure that our activation plans work within Customer guidelines.
• Challenge agency partners to continue to deliver best in class customer activations which excites consumers at the point of purchase or consumption.
• Guide your team in investment decision and customer planning choices via an understanding of the channel profitability and mix including short- and long-term opportunities.
• Oversee the evaluation of shopper activations to ensure they deliver against agreed KPI’s, Critical Success Factors and ROI (ensure evaluation learnings are built into the next planning cycle).
• Ensure all activities have pre evaluations completed and signed off prior to spending being committed.
• Develop key customer relationships with Customers’ Buying, Category and Marketing teams to ensure that our brand / shopper activations are the strongest within the category.
• Ensuring deep level of customer understanding to inform Trade and Customer plans and taking into consideration Customer’s strategies and objectives.

What You Bring to the Table

• Education: Bachelor of Business Administration, Marketing, Finance.

• Experience: 3 - 5 year experience in similar positions.

• Excellent collaboration, communication, coaching and influencing skills.

• Fast-moving Consumer Goods industry experience.

• Strong communicator with the ability to influence across all levels within the organization.

• Ability to work in a high-pressure environment, meet deadlines and simultaneously develop, deploy, and coordinate multiple projects.

• Ability to think and act both strategically and tactically from developing strategic plans, working with large amounts of data, to applying metrics to test hypotheses, develop insights, and quantify results.

• Proven track record of effective planning, execution and follow up.

• Commercial, Trade Marketing & Shopper knowledge.

• Proven financial / business acumen, with a heightened sense of urgency.

What Makes You Unique

• Strong Teamwork and collaboration.
• Winning attitude that is reflected in the results, always looking for how to achieve the day to day challenges at work.
• Organized, curious, passionate about their work.
• Experience leading projects with international organizations with diverse cultures, business operations and organizational needs.
• Demonstrate strong learning capabilities on new skills, new methodology etc.
• Proven leadership and team management skills.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Requisition Type:

Employee

Management Level:

Leader

Global Job Level:

L3

Number of Openings Available:

1