Brand Strategy & Digital Growth Manager

Pavago; México; On-site; MXN 600,000 - 900,000; Full time

Job summary

Pavago is seeking an experienced Brand & Digital Marketing Manager to own the brand development, digital presence, and growth across ~10 client accounts. The role blends strategy with hands-on execution, from content creation to SEO and client management.

You will split focus 65% on building internal brand and 35% on managing client digital marketing services, with ample room to drive innovation and measurable results.

Qualifications

• 5+ years of experience in digital marketing, brand management, content marketing, or growth marketing.
• Proven experience building, developing, or repositioning a brand.
• Strong understanding of digital marketing strategies, SEO, local SEO, and Google Business Profile optimization.
• Hands-on experience creating short-form video content and other digital marketing assets.
• Experience using AI-powered image, video, editing, and content automation tools.
• Ability to track marketing performance, interpret data, and make data-driven decisions.
• Experience managing client relationships and presenting marketing updates or recommendations.
• Excellent written and verbal English communication skills.

Responsibilities

• Develop and execute brand strategies that strengthen the company's market presence and positioning.
• Build consistent brand messaging, storytelling, and visual identity across digital channels.
• Identify opportunities to improve brand awareness, engagement, and overall growth.
• Ensure brand consistency across marketing materials, campaigns, and communications.
• Plan and create engaging marketing content, including short-form videos, reels, advertisements, graphics, and product announcements.
• Develop creative concepts, scripts, and storyboards for marketing campaigns.
• Use AI-powered platforms and editing tools to produce high-quality content efficiently.
• Manage digital marketing initiatives for approximately 10 existing client accounts.
• Oversee local SEO and Google Business Profile optimization activities.
• Maintain strong client relationships and serve as a key point of contact for marketing updates.
• Conduct monthly performance reviews and communicate progress, insights, and recommendations.
• Identify opportunities to improve client visibility, engagement, and marketing performance.
• Plan and execute marketing initiatives that support business growth.
• Monitor campaign performance and key marketing metrics.
• Analyze results and use insights to improve marketing strategies.
• Create reports and communicate marketing performance clearly.
• Identify new opportunities to improve reach, lead generation, and conversions.

Skills

Brand management

Growth marketing

Content creation

SEO knowledge

Data-driven decisions

Client relationship management

English communication

AI-assisted content

Tools

Adobe Creative Cloud

CapCut

Runway

Midjourney

Google Ads

Meta Ads

CRM platforms

Marketing automation tools

Job description

Pavago is seeking an experienced Brand & Digital Marketing Manager to own the brand development, digital presence, and growth across ~10 client accounts. The role blends strategy with hands-on execution, from content creation to SEO and client management.

You will split focus 65% on building internal brand and 35% on managing client digital marketing services, with ample room to drive innovation and measurable results.