Brand & Digital Marketing Manager

Pavago; México; On-site; MXN 600,000 - 900,000; Full time

Job summary

Pavago is seeking an experienced Brand & Digital Marketing Manager to own the brand development, digital presence, and growth across ~10 client accounts. The role blends strategy with hands-on execution, from content creation to SEO and client management.

You will split focus 65% on building internal brand and 35% on managing client digital marketing services, with ample room to drive innovation and measurable results.

Qualifications

• 5+ years of experience in digital marketing, brand management, content marketing, or growth marketing.
• Proven experience building, developing, or repositioning a brand.
• Strong understanding of digital marketing strategies, SEO, local SEO, and Google Business Profile optimization.
• Hands-on experience creating short-form video content and other digital marketing assets.
• Experience using AI-powered image, video, editing, and content automation tools.
• Ability to track marketing performance, interpret data, and make data-driven decisions.
• Experience managing client relationships and presenting marketing updates or recommendations.
• Excellent written and verbal English communication skills.

Responsibilities

• Develop and execute brand strategies that strengthen the company's market presence and positioning.
• Build consistent brand messaging, storytelling, and visual identity across digital channels.
• Identify opportunities to improve brand awareness, engagement, and overall growth.
• Ensure brand consistency across marketing materials, campaigns, and communications.
• Plan and create engaging marketing content, including short-form videos, reels, advertisements, graphics, and product announcements.
• Develop creative concepts, scripts, and storyboards for marketing campaigns.
• Use AI-powered platforms and editing tools to produce high-quality content efficiently.
• Manage digital marketing initiatives for approximately 10 existing client accounts.
• Oversee local SEO and Google Business Profile optimization activities.
• Maintain strong client relationships and serve as a key point of contact for marketing updates.
• Conduct monthly performance reviews and communicate progress, insights, and recommendations.
• Identify opportunities to improve client visibility, engagement, and marketing performance.
• Plan and execute marketing initiatives that support business growth.
• Monitor campaign performance and key marketing metrics.
• Analyze results and use insights to improve marketing strategies.
• Create reports and communicate marketing performance clearly.
• Identify new opportunities to improve reach, lead generation, and conversions.

Skills

Brand management

Growth marketing

Content creation

SEO knowledge

Data-driven decisions

Client relationship management

English communication

AI-assisted content

Tools

Adobe Creative Cloud

CapCut

Runway

Midjourney

Google Ads

Meta Ads

CRM platforms

Marketing automation tools

Job description

We’re looking for an experienced and creative Brand & Digital Marketing Manager to take ownership of the company's brand development, digital presence, and marketing growth while managing digital marketing initiatives for approximately 10 existing client accounts.

This is a hands-on role that combines brand strategy, content creation, creative production, SEO, and client relationship management. You’ll be responsible for turning the company's brand vision into impactful marketing campaigns, creating engaging content across digital channels, and driving measurable results for both the business and its clients.

The role is divided between building and strengthening the company's internal brand presence (65%) and managing client digital marketing services (35%). We're looking for someone who can confidently move between creative strategy and execution, produce high-quality content, analyze marketing performance, and identify opportunities for growth.

This is an opportunity to take real ownership of marketing initiatives, bring fresh ideas to the table, and play a key role in shaping the brand's market presence as the company continues to grow.

What You’ll Own

Brand Strategy & Development (65%)

• Develop and execute brand strategies that strengthen the company's market presence and positioning.
• Build consistent brand messaging, storytelling, and visual identity across digital channels.
• Identify opportunities to improve brand awareness, engagement, and overall growth.
• Ensure brand consistency across marketing materials, campaigns, and communications.

Creative Content & Production

• Plan and create engaging marketing content, including short-form videos, reels, advertisements, graphics, and product announcements.
• Develop creative concepts, scripts, and storyboards for marketing campaigns.
• Use AI-powered creative platforms and editing tools to produce high-quality content efficiently.
• Stay up to date with emerging content formats, creative trends, and marketing tools.

Client Digital Marketing Management (35%)

• Manage digital marketing initiatives for approximately 10 existing client accounts.
• Oversee local SEO and Google Business Profile optimization activities.
• Maintain strong client relationships and serve as a key point of contact for marketing updates.
• Conduct monthly performance reviews and communicate progress, insights, and recommendations.
• Identify opportunities to improve client visibility, engagement, and marketing performance.

Growth Marketing & Performance

• Plan and execute marketing initiatives that support business growth.
• Monitor campaign performance and key marketing metrics.
• Analyze results and use insights to improve marketing strategies.
• Create reports and communicate marketing performance clearly.
• Identify new opportunities to improve reach, lead generation, and conversions.

Required Experience & Skills

• 5+ years of experience in digital marketing, brand management, content marketing, or growth marketing.
• Proven experience building, developing, or repositioning a brand.
• Strong understanding of digital marketing strategies, SEO, local SEO, and Google Business Profile optimization.
• Hands-on experience creating short-form video content and other digital marketing assets.
• Experience using AI-powered image, video, editing, and content automation tools.
• Ability to track marketing performance, interpret data, and make data-driven decisions.
• Experience managing client relationships and presenting marketing updates or recommendations.
• Excellent written and verbal English communication skills.
• Ability to work independently, take ownership, and manage multiple priorities.

Nice to Have

• Experience working with technology, SaaS, PropTech, or B2B brands.
• Experience managing organic social media channels.
• Familiarity with Adobe Creative Cloud, CapCut, Runway, Higgsfield, Midjourney, or similar creative tools.
• Experience with Google Ads and Meta Ads.
• Familiarity with CRM platforms and marketing automation tools.
• Experience coordinating creative contractors or external marketing support.
• Previous experience working in a startup or fast-growing company.
• Experience developing marketing SOPs, dashboards, and reporting processes.

What Makes You a Strong Fit

• You can balance creative thinking with practical execution.
• You know how to turn a brand vision into consistent, engaging marketing content.
• You are comfortable using modern AI tools to improve creative output and efficiency.
• You understand how to measure marketing performance and use data to guide decisions.
• You can manage several client accounts while maintaining strong communication and organization.
• You take initiative, identify opportunities, and follow through without needing constant direction.

What Success Looks Like

• A stronger and more consistent brand presence across digital channels.
• Regular production of high-quality, engaging marketing content.
• Improved brand awareness and measurable growth in marketing performance.
• Effective management of approximately 10 existing client accounts.
• Consistent delivery of local SEO and Google Business Profile initiatives.
• Strong client relationships supported by clear communication and regular performance reviews.
• Marketing processes and reporting that support continued growth.