Performance Marketing Manager

Pavago

México

Remote

MXN 700,000 - 1,100,000

Full time

5 days ago

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Benefits offered by this job

Fully remote

Flexible hours

Remote-friendly team

Job summary

Pavago is seeking a Performance Marketing Manager to own paid media strategy and execution across Google, Meta, LinkedIn, TikTok, Reddit, and X. This fully remote role aligns with U.S. time zones and focuses on scaling high-quality B2B leads through data-driven campaigns.

You will collaborate with Marketing, Sales, and Creative teams to optimize funnels, run structured tests, and report on ROI and revenue impact, while staying ahead of platform changes and privacy rules.

Qualifications

3+ years of hands-on performance marketing or paid media experience.
Proven success in Google Ads, Meta Ads, and LinkedIn Ads.
Strong B2B lead generation and pipeline growth experience.
Data-driven with strong analytics and attribution knowledge.

Responsibilities

Own paid media lifecycle from planning to scaling across multiple platforms.
Develop and optimize full-funnel B2B lead generation strategies.
Write and test high-converting ad copy and messaging.
Analyze performance, run A/B tests, and report ROI.

Skills

3+ years in Performance Marketing

Google Ads

Meta Ads

LinkedIn Ads

Tools

GA4

Google Tag Manager

Conversion tracking

Job description

Performance Marketing Manager (Paid Media & Growth Marketing) – Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Time Zones

About the Role

At Pavago, one of our clients is hiring a Performance Marketing Manager to lead paid acquisition strategy, campaign execution, and performance optimization across multiple digital advertising channels.

This is a hands-on, data-driven role where you’ll own the complete paid media lifecycle—from campaign planning and execution to optimization, reporting, and scaling. You’ll work closely with Marketing, Sales, and Creative teams to generate qualified leads, improve marketing efficiency, and drive measurable revenue growth.

If you’re passionate about performance marketing, thrive on experimentation, and make decisions based on data, this role is built for you.

What You’ll Own

Paid Media Strategy & Campaign Management

Build, launch, and optimize campaigns across:

Google Ads (Search, Display, YouTube, Performance Max)
Meta Ads (Facebook & Instagram)
LinkedIn Ads
TikTok Ads
Reddit Ads
X (Twitter) Ads

Develop full-funnel B2B lead generation strategies.
Own campaign architecture, audience targeting, conversion tracking, and budget allocation.
Write and test high-converting ad copy and campaign messaging.
Align paid campaigns with landing pages and marketing funnels.

Campaign Optimization & Growth

Monitor campaign performance daily and implement proactive optimizations.
Improve key performance metrics including:

Click-Through Rate (CTR)
Cost Per Click (CPC)
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Conversion Rate (CVR)

Conduct structured A/B testing across:

Ad creatives
Headlines
Audiences
Bidding strategies
Landing pages

Identify and scale profitable acquisition channels.
Stay current with advertising platform updates, attribution changes, and privacy regulations.

Analytics, Attribution & Reporting

Track campaign performance using:

Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Platform dashboards

Audit and troubleshoot:

Pixel implementations
Conversion tracking
Attribution models
UTM structures

Build performance reports highlighting:

Campaign insights
Trends
Optimization opportunities
Revenue impact

Translate marketing data into actionable business recommendations.

Funnel & Conversion Optimization

Analyze funnel performance and identify conversion bottlenecks.
Optimize landing pages to improve user experience and conversion rates.
Improve audience segmentation and retargeting strategies.
Focus on increasing lead quality while reducing acquisition costs.

Cross-Functional Collaboration

Partner with:

Marketing
Sales
Content
Design

Provide creative and messaging recommendations based on campaign performance.
Support broader growth marketing and demand generation initiatives.

What Makes You a Strong Fit

Data-driven with a strong analytical mindset.
Comfortable managing campaigns from strategy through execution.
Passionate about testing, optimization, and continuous improvement.
Strong understanding of customer acquisition funnels and attribution.
Excellent communicator who translates data into clear business insights.
Self-motivated and comfortable working independently in a remote environment.

Required Experience & Skills

Experience

3+ years of hands-on experience in Performance Marketing or Paid Media.
Proven success managing:

Google Ads
Meta Ads
LinkedIn Ads

Strong experience driving B2B lead generation and pipeline growth.

Technical Skills

Deep understanding of:

PPC strategy
Audience targeting
Retargeting
Funnel optimization
Attribution models

Advanced experience with:

Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Conversion tracking implementation

Ability to independently:

Build campaigns
Launch tracking
Optimize performance
Report results

Strong ad copywriting and testing skills.

Nice-to-Have

Experience with:

HubSpot
Salesforce
Marketo

Experience managing:

Multiple client accounts
Large advertising budgets

Google Ads and Meta certifications.
Familiarity with:

Canva
Adobe Creative Suite
Conversion Rate Optimization (CRO) tools

What a Typical Day Looks Like

Review campaign dashboards and performance metrics.
Optimize bids, budgets, audiences, and creatives.
Launch new paid campaigns across multiple platforms.
Audit tracking and attribution accuracy.Analyze funnel performance and identify optimization opportunities.
Test new audiences, messaging, creatives, and landing pages.
Build reports and present actionable recommendations.
Collaborate with Marketing and Sales teams to improve campaign performance.

In short: You’ll own paid acquisition performance, optimize every stage of the marketing funnel, and continuously improve lead generation, efficiency, and revenue growth.

Key Metrics for Success (KPIs)