Brand Strategy Analyst: Data-Driven, Cross-Functional Ops

DiDi; Ciudad de México; Presencial; MXN 279.000 - 613.800; Jornada completa

Descripción de la vacante

DiDi in Mexico City is seeking a detail-oriented brand analyst to support the Brand Strategy team as the operational backbone. You will manage the BHT, coordinate briefs, conduct competitive and cultural research, and produce analytical inputs to keep the Brand Strategy Lead and Sr Manager focused on strategy.

You will collaborate with Insights and business teams, prepare regular benchmarking reports across paid, owned, and earned channels, and help craft strategy decks for reviews.

Formación

• 3–5 years of experience in brand management, marketing strategy, or a planning role at an agency or in‑house team.
• Experience operating brand tracking tools or coordinating research projects is highly valued.
• Strong analytical mindset – comfortable working with data from multiple sources and synthesizing it into clear summaries.
• Proficient in PowerPoint or Google Slides and Excel or Google Sheets for analysis and presentation building.

Responsabilidades

• Coordinate and operate BHT waves: collect data from the Insights team, update dashboards, flag brand attribute movements, and maintain version control.
• Prepare regular competitive benchmarking reports – track how leading digital financial brands communicate across paid, owned, and earned channels.
• Prepare post-campaign performance summaries tied to brand OKRs – compile data from analytics tools and agency reports.
• Research cultural trends, category moments, and audience insights to feed into brand strategy planning sessions.
• Support preparation of strategy presentations and decks for brand reviews, stakeholder meetings, and agency briefings.

Conocimientos

Brand management

Marketing strategy

Data analytics

Attention to detail

Documentation

Herramientas

PowerPoint

Excel

Descripción del empleo

DiDi in Mexico City is seeking a detail-oriented brand analyst to support the Brand Strategy team as the operational backbone. You will manage the BHT, coordinate briefs, conduct competitive and cultural research, and produce analytical inputs to keep the Brand Strategy Lead and Sr Manager focused on strategy.

You will collaborate with Insights and business teams, prepare regular benchmarking reports across paid, owned, and earned channels, and help craft strategy decks for reviews.